Cost Per Visit (CPV) is a new metric that marketers – particularly retailers – should pay attention to, as it is an innovative way to use location data that connects media directly to store visits.
That’s why the MMA, in partnership with GroundTruth, have produced a new Master Class paper, “Cost Per Visit: A Metric for the Future of Location Data,” which is downloadable at right.
The Premiere Digital Marketing Event in Europe for Insights and Inspiration
With 40,000 attendees, 300+ speakers and exhibitors, 120+ Masterclasses and Guided Tours hosted by industry experts including members of the MMA Germany, Online Marketing Rockstars--the premiere digital marketing event in Europe for insights and inspiration--is gearing up to break records and exceed expectations. OMR 2018 (March 22 & 23, Hamburg), which consists of a Festival, Conference and Expo, host an impressive lineup of companies and personalities.
MMA programs and working groups are aligned with Brand Marketer’s priorities as confirmed by the Global MM25 Marketer Peer Group. The programs and working groups meet on an ongoing basis to develop and execute industry initiatives that reflect the needs of their initiative area and the brands that support it (building platforms that matter to you and making them valuable to brand marketers). The work of many of the programs result in Guidance Reports and best practices.
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If your company is an MMA member and you need log-in information, please email [email protected].
As video has emerged as one of mobile’s most engaging ways to reach consumers, the number of video formats and features has exploded.
But along with innovation, there’s confusion, which is why the MMA and its Mobile Video Committee have created The Buyers’ Lexicon for Mobile Video.
Featuring input from some of mobile video’s key players, it’s a handy reference guide that will help buyers understand this exploding, and complex, space. The Lexicon includes definitions and visuals of more than two dozen video placements, features and playback options. You’ll learn:
