The onset of the pandemic has changed consumer behaviour definitively across the globe. While some of these changes may not be new, the lockdowns have only further accelerated adoption of shifting behaviour. A transformation largely anchored by smartphones, this change is especially pronounced in the mobile first economy of Indonesia.

With this context, what does 2022’s Ramadan hold in store for Indonesians? What should brands and advertisers focus on this year? We bring in experts from across the ecosystem to discuss all this and more!