Tuesday, November 14, 2017
Registraion & Coffee & Networking
The Rise of [insert New Medium]: Is History Destined to Repeat Itself?
Reaching the bite point of achieving your brand objectives without interrupting the user experience is crucial when it comes to driving mobile engagement. The key is relevance, in terms of both context and action. Once brands intend to enrich an individual’s mobile journey, brands can develop a platform to driving their objectives.
Mobile Rockstars rocking your campaigns.
Re - invent how to reach your customers: A showcase from Aujan Coca-Cola, Snapchat, UM
Networking Break
"That way madness lies" - the holy grail of marketing measurement is Multi-Touch Atribution (MTA).
Last click analysis is dead - it’s time to rethink the world of marketing measurement and attribution. Real time data measurement affords an opportunity for competetive advantage for marketers But is it the dat that’s faulty or the processes? This session explores this whole area with a proprietary project from the MMA, named MATT
The Walled Gardens & the Rise of the Customer Data Platform
We discuss audience data, and take a fresh look at audience segmentation, reflective of today's consumer. Discuss effectiveness, data ROI, attribution, and measurement challenges
Personalizing Experiences with Internet of Things and Artificial Intelligence
Business leaders are using the Internet of Things and Artificial Intelligence to reinvent how they operate and create value by developing personalized customer services and interaction models for their products that transform their brand and open entirely new opportunities for monetization and competitive advantage.
Networking Lunch
Local trends of mobile in the region
The mobile revolution changed the game of communication overall and digital in specific, how STC built on the international, regional and local trends to uplift the brand in the content and technology areas.
Let’s Play! Nature of Mobile Gaming
In this session we’ll discuss Global Gaming Market, MENA mobile gaming market, Brand collaborations and Success Stories
MMA MENA: Media Market Sizing 2017 Report
We will share and discuss the results of MMA MENA 2017 Media Market Survey.
How “Micro-Targeting at Scale” is changing the name of the game for big brands in Mobile Advertising
Success Stories from Unilever, P&G and Huawei – Across Asia and the Middle East.
E-Commerce
E-Commerce
Networking Break
Matching KPIs to creative
Matching the customer experience while achieving business objectives …When is the elephant in the room going to be addressed?
The Game is Just Beginning
Video in 2018: What you need to know
Closing Remarks
MMA MENA Smarties Awards
Winners will be chosen from submissions from around the MENA Region, hoping to win one of mobile marketing most coveted awards – Gold, Silver or Bronze Smarties.
Companies shortlisted include: Unilever, Adcolony, Mindshare MENA, Cadbury, Huawei Iraq, InMobi, Vimto, UM, Snapchat, McDonald's, DMS, Adidas, MediaVest & Blis
In Partnership With:
