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Purpose Driven Marketing
India – Brand Purpose / Activism
The Brand Purpose/Activism category recognises campaigns that harness the power of brand platforms to champion social causes or address significant societal issues. This category emphasizes the role of brands in contributing to the greater good, covering a wide range of initiatives from environmental sustainability to social, political, and economic activism. It underscores the importance of leveraging brand influence and reach to make a meaningful impact on society.
Meet AI-SHU - Your New STEM Mentor
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P&G and PG One
1947% more history
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Britannia Industries and Talented Agency / Britannia Industries
Gatorade Turf Finder powered by Google Maps
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PepsiCo India Holdings Pvt Ltd and Leo Burnett India
YiPPee Create Magic - Plastic to Parks
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ITC Ltd. and Interactive Avenues
Ek Aur Pehchaan
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Cargill India Pvt Ltd and Group M Media India Pvt Ltd / Wavemaker India
Google Search - "Bolne Se Sab Hoga"
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Google Search and EssenceMediacom
#AbsolutAllies for Love
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Pernod Ricard India Private Limited and Wavemaker India
Purpose Driven Marketing
India – Social Impact Marketing
The Social Impact Marketing category honors campaigns that leverage marketing to drive significant social change, focusing on initiatives that contribute to public service, social responsibility, and positive shifts in societal attitudes or behaviours. It recognizes efforts that go beyond conventional marketing to make a meaningful difference in the world.
LULUMELON EOSS
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HDFC Bank and FCB Kinnect / HDFC Bank
Google Search - "Bolne Se Sab Hoga"
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Google Search and EssenceMediacom
Ek Machchli Paani Mein Gayi – Sheroes' Version
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Chhanv Foundation and Interactive Avenues
Castrol Pragati Ki Paathshaala
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Castrol India and Mindshare India
Cadbury Dairy Milk #SitTogether
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Mondelez India Foods Pvt. Ltd. and Wavemaker India
Gatorade Turf Finder powered by Google Maps
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PepsiCo India Holdings Pvt Ltd and Leo Burnett India
Purpose Driven Marketing
India – Diversity & Inclusion
The Diversity & Inclusion category recognizes campaigns focused on promoting understanding, reducing inequalities, and elevating underrepresented voices, showcasing the power of marketing in fostering a more inclusive society.
EatQual Colours
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Hardcastle Restaurants Pvt. Ltd and DDB Mudra / McDonald's India
Google Search - "Bolne Se Sab Hoga"
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Google Search and EssenceMediacom
Lalbaugcha Prasad Delivered with Swiggy Instamart
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Swiggy and Havas Play
Meet AI-SHU - Your New STEM Mentor
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P&G and PG One
Love All
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HDFC ERGO and BBH India / HDFC ERGO
#ItAllStartsWithAName
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Tata Starbucks and Wavemaker India
Cadbury Dairy Milk #SitTogether
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Mondelez India Foods Pvt. Ltd. and Wavemaker India
Marketing Impact
India – Brand Experience
The Brand Experience category honors campaigns that create immersive, memorable brand interactions, leveraging innovative strategies and technology to foster deep consumer connections and brand loyalty. Campaigns that redefine the interaction between brands and consumers, setting new standards for how brands engage, inspire, and connect with their audiences creating a 360-customer experience.
Maa's Message - A Divine AR Intervention
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Hindustan Unilever and Mindshare India
Gatorade Turf Finder powered by Google Maps
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PepsiCo India Holdings Pvt Ltd and Leo Burnett India
Cadbury Dairy Milk CheerForAllSports
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Mondelez India Foods Pvt. Ltd. and Wavemaker India
Google Search with your voice, eyes and fingertips
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Google Search and EssenceMediacom
Stay at the latest addition to MMT Homestays – Big
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MakeMyTrip and EssenceMediacom
MakeMyTrip’s – Travellers map of India
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MakeMyTrip and Eleve Media & DailyDigital / Eleve Media
Cadbury Silk Story of Us
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Mondelez India Foods Pvt. Ltd. and Wavemaker India
Britannia NutriChoice DFE World Diabetes Day
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Britannia Industries Ltd and MullenLowe Lintas Group
Marketing Impact
India – Instant Impact / Promotion
The Instant Impact/Promotion category aims to recognize campaigns that not only creatively engage consumers but also drive immediate business results, showcasing the power of promotions in today’s competitive market. Campaigns that deliver business impact/results through creative and effective promotional tactics, driving consumer engagement and sales.
Kellogg's Muesli 12in1 - Power Breakfast
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Kellogg's India and Mindshare India
KitKat - Snap In Half
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Nestle India and Eleve Media / Social Panga
Halloween Hacks
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Perfetti Van Melle and Wavemaker India
ITC Masterchef’s Snacking Revolution #AbKoiBhiChef
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ITC Ltd and Performics India
The RAZORPRENEUR (Challenge)
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Bombay Shaving Company and Revolio / Bombay Shaving Company
Aditya Birla Finance - Ab Kahani Badlegi!
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Aditya Birla Finance Ltd. and Aditya Birla Finance Ltd.
Low Cost, High Return Reactivation with KFC40
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KFC India and PivotRoots - A Havas Company
Marketing Impact
India – Customer Journey Marketing - Lead Generation / CRM
The Customer Journey Marketing - Lead Generation/CRM Category is tailored for campaigns that have significantly enhanced the business by strategically leveraging marketing technology to nurture customer relationships and generate leads. Campaigns that have seamlessly integrated technology to map out and improve the customer journey, driving sales, loyalty, and retention.
A surprise for 8 Billion People - #MyBirthdaySong
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Mondelez India Foods Pvt. Ltd. and Wavemaker India
LEGO launches lifted market share by 53% @23X RoI
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LEGO Group and Amazon Ads
Aashirvaads Data-Driven Approach to Premiumization
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ITC Ltd and Performics India
Targeting Diabetic One app at a time
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Hindustan Unilever and Mindshare India
SIWO: Turning Speechless India into Playful India
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Mondelez India Foods Pvt. Ltd. and Wavemaker India
AI-Driven Customer Journey Optimization
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Motilal Oswal and PivotRoots - A Havas Company
Mahindra LMM CRM Driven Lead Revolution
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Mahindra Last Mile Mobility and Hansa Customer Equity Pvt Ltd / Hansa Cequity
Marketing Impact
India – Product and / or Service Launch
The Product and/or Service Launch category celebrates marketing campaigns that have successfully introduced or reintroduced products or services to the market. This category recognizes the crucial role of strategic marketing in making a launch effective, highlights campaigns that have managed to capture consumer interest, generate buzz, and ultimately drive sales and market share growth from the outset.
Google Search with your voice, eyes and fingertips
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Google Search and EssenceMediacom
Noise Buds N1 became a bestseller on Amazon
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Noise and NA / Amazon Ads
Unlocking the future of innovation on Big Savings
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Samsung and Flipkart Ads
A New 'Playground' Of Gaming Entertainers
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Amazon miniTV and White Rivers Media / Amazon miniTV
Every cricket enthusiast will play on Dream11
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Sporta Technologies Private Limited and Wavemaker India
LEGO launches lifted market share by 53% @23X RoI
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LEGO Group and Amazon Ads
Service Launch
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CaratLane Trading Private Limited and BBH India / CaratLane Trading Private Limited
Marketing Impact
India – Real Time Marketing
The Real Time Marketing category celebrates campaigns that excel in leveraging current data and trends for timely and relevant marketing executions, demonstrating agility and strategic innovation. Campaigns are designed to leverage up-to-the-minute data and trends to deliver content that resonates with the current moment. It recognizes the agility and creativity of brands in using real-time information to craft marketing messages that are highly relevant, engaging, and effective in achieving business objectives.
Gatorade: Turf Finder
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PepsiCo India Holdings Pvt Ltd. and Spark Foundry (Publicis Media)
Ghar Ek Mauka Ek
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Ultratech Cement Ltd and Mindshare India
#Riseupfrombeingfriendzoned with Pepsi
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PepsiCo India Holdings Pvt Ltd. and Spark Foundry (Publicis Media)
Thums Up Utha Apni Side Bata
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Coca-Cola India and EssenceMediacom
Swiggy IPL 2024
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Swiggy Limited and PivotRoots - A Havas Company
ThumsUp World Cup Tour Campaign | Xapads Media
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The Coca-Cola Company and Xapads Media
Marketing Impact
India – Small Budget, Big Impact
The Small Budget, Big Impact category recognizes campaigns that achieve significant marketing success with limited financial resources, with a budget from $5k to $25k, highlighting the power of creativity and strategic efficiency.
Gatorade: Turf Finder
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PepsiCo India Holdings Pvt Ltd. and Spark Foundry (Publicis Media)
Cementing Democracy - Banega Toh Badhega India
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Ultratech Cement Ltd and Mindshare India
Cadbury Chocobakes Cakes-Are you related to Santa?
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Mondelez India Foods Pvt. Ltd. and Wavemaker India
Pediasure: Nurturing Healthy Growth for Children
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Abbott Healthcare Pvt Ltd and Starcom
Innovative Use of Paid Search
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Tata Motors Commercial Vehicles and Havas Media India Private Limited
Impact Media
India – Omnichannel Marketing
The Omnichannel Marketing category honors campaigns that achieve a seamless customer experience across multiple channels, showcasing strategic coherence and integration. It celebrates the strategic and tactical prowess of using various media touchpoints including TV, print, radio, outdoor, PR, direct marketing, and digital platforms to craft a coherent brand story that engages consumers at multiple levels of their journey.
#ThisAdIsMyStore Lights Up Diwali for Homepreneurs
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Mondelez India Foods Pvt. Ltd. and Wavemaker India
Your Stage; Your Story
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Coca-Cola India and EssenceMediacom
Oreo Bola Mat Bol (Oreo says don't jinx it)
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Mondelez India Foods Pvt. Ltd. and Wavemaker India
Unveiling the Future of Possibilities with Pixel 8
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Google Pixel and EssenceMediacom
Unlocking the future of innovation on Big Savings
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Samsung and Flipkart Ads
Dar Nu Darra ft Guru Randhawa
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PepsiCo India Holdings Pvt Ltd. and Spark Foundry (Publicis Media)
Impact Media
India – Cross Digital Media Marketing
The Cross Digital Media Marketing category celebrates campaigns that harness the diversity of digital platforms to create an engaging, integrated, and impactful brand experience, showcasing the power of a comprehensive digital strategy. The category recognizes the importance of a unified digital strategy that spans various applications and devices (minimum of 3), including desktop, mobile, wearables, digital installations etc. Campaigns should emphasize the ability of brands to navigate the complexities of the digital landscape to develop meaningful consumer engagements that drive business impact.
Ghar Ek Mauka Ek
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UltraTech Cement Ltd and Mindshare India
SIWO: Turning Speechless India into Playful India
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Mondelez India Foods Pvt. Ltd. and Wavemaker India
When India had its #fingerscrossed!
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Nestle India and Zenith Media
Your Stage; Your Story
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Coca-Cola India and EssenceMediacom
Made In Heaven S2
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Amazon and PivotRoots - A Havas Company
Cadbury 5Star Nothing University
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Mondelez India Foods Pvt. Ltd. and Wavemaker India
Truly 'Open' By Axis Bank
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Axis Bank and Performics India
Impact Media
India – Social Media Marketing
The Social Media Marketing category is dedicated to recognizing outstanding campaigns that utilize social media platforms to achieve marketing objectives. This category celebrates the strategic use of social networks, messaging apps, and text messaging services to engage audiences, drive sales, enhance brand visibility, and foster meaningful connections with communities or consumers emphasizing strategic engagement and innovative content to drive business results.
Cementing A Better India, Banega Toh Badhega India
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UltraTech Cement Ltd. and Mindshare India
Squeezing back the summer fun
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PepsiCo India Holdings Pvt Ltd and Leo Burnett India
Cadbury Dairy Milk #ThankYouFirstCoach
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Mondelez India Foods Pvt. Ltd. and Wavemaker India
When GenZs took a breaking love break!
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Nestle India and Zenith Media
Offline (OOH) to Online (Social) Search Movement
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Google Search and EssenceMediacom
Impact Media
India – Creator / Influencer / Celebrity Marketing
The Creator/Influencer/Celebrity Marketing category celebrates campaigns that effectively leverage personalities to enhance brand engagement and achieve marketing objectives through authentic and persuasive collaborations. Campaigns that utilize creators, influencers, or celebrities in a strategic manner to reach and engage target audiences. Showcase creative integration of personalities into the brand narrative, resulting in enhanced consumer interaction and engagement.
Every cricket enthusiast will play on Dream11
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Sporta Technologies Private Limited and Wavemaker India
Karan 'Badtameez' hai_Amazon miniTV show launch
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Amazon miniTV and SoCheers / Amazon miniTV
Meet AI-SHU - Your New STEM Mentor
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P&G and PG One
How Cadbury 5 Star 'Erased' Valentine's day
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Mondelez India Foods Pvt. Ltd. and Wavemaker India
Doctors Day - Hopes restored, heroes honoured
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Sun Pharmaceuticals Industries Ltd and Wavemaker India
No Lay's No Game Ft Ms Dhoni
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PepsiCo and Spark Foundry (Publicis Media)
#MomWaaliDiwali with Harpic Bathroom Cleaner
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Reckitt India and Wavemaker India
H&M Anniversary Campaign
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Myntra Ads and Myntra
Impact Media
India – Gaming, Gamification & E-Sports
The Gaming, Gamification & E-Sports category recognizes campaigns that creatively integrate gaming and e-sports to engage audiences and achieve marketing objectives, leveraging interactive and immersive experiences. Campaigns that leverage mainstream gaming applications, gamification in campaigns, or e-sports activities as a significant component of the marketing strategy & how the brand is integrated into the gaming environment is used to engage consumers.
Multi-Screen Reality drives dividend for Domex
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Hindustan Unilever and Mindshare India
Power of Play: Yippee! Connects With Gen Zs
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ITC and IPG Mediabrands / Digital Turbine Inc
4th Umpire
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Britannia Industries Ltd and Schbang / Britannia Industries Ltd
ConFUSEing Controller -Game On, Parents Off: The S
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Mondelez India Foods Pvt. Ltd. and Wavemaker India
AIR
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Amazon and PivotRoots - A Havas Company
Emerging Tech Marketing
India – Data Insights / Contextual Marketing
The Data Insights/Contextual Marketing category celebrates campaigns that effectively utilize data analytics and technology to deliver personalized marketing experiences. It recognizes the strategic use of customer data, insights, and contextual information to tailor marketing messages and offers that resonate with the individual preferences and behaviors of the target audience. This category underscores the importance of data-driven decision-making in crafting marketing strategies that are not only relevant but also highly engaging and effective in meeting business objectives.
Gatorade Turf Finder powered by Google Maps
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PepsiCo India Holdings Pvt Ltd and Leo Burnett India
Aashirvaads Data-Driven Approach to Premiumization
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ITC Ltd and Performics India
Castrol MAGNATEC - Gaadi Chalao, Tractor Nahi
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Castrol India and Mindshare India
McDonald's This Match
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Hardcastle Restaurants Pvt Ltd and DDB Mudra / McDonald's India
Kanha - Morpankh Samraat
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Viacom18 and ADScholars
India’s 1st Voice Enabled brand experience on OTT
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Google Search and EssenceMediacom
Emerging Tech Marketing
India – Programmatic
The Programmatic category is dedicated to improving targeting, efficiency, and effectiveness in digital advertising. This category acknowledges campaigns that leverage programmatic advertising technology for targeted, efficient ad placements, optimizing digital advertising effectiveness and ROI.
Levi’s drove 15% higher recall via AI creatives
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Levi's and NA / Amazon Ads
Swiggy IPL 2024
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Swiggy Limited and PivotRoots - A Havas company
Castrol MAGNATEC - Gaadi Chalao, Tractor Nahi
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Castrol India and Mindshare India
Media Innovation with Serie Expert DCO Activation
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L'Oréal India and Wavemaker India
Huggies drove 12% awareness lift using Amazon Ads
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Kimberly Clark and NA / Amazon Ads
Emerging Tech Marketing
India – Connected TV
This category celebrates the most effective and innovative campaigns on Connected TV platforms leveraging the unique capabilities such as targeted advertising, interactive content, and integration with other digital platforms creating compelling viewer experiences that drive engagement and measurable business outcomes. Campaigns showcasing strategic use of CTV to reach and engage a specific audience, the creative execution of the campaign with linkage between the creative use of technology and positive business results.
Castrol MAGNATEC - Gaadi Chalao, Tractor Nahi
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Castrol India and Mindshare India
CROSSING THE "T"s IN CTV
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VIACOM18 MEDIA PVT LTD and GROUPM MEDIA INDIA PVT LTD
CTV - SAMSUNG FIRST SCREEN
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Jaguar Land Rover and Omnicom Media Group
Banega Toh Badhega India - AsIndiaBuildsIndiaGrows
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Ultratech Cement Ltd and Mindshare India
Fire TV Drives Brand Uplift for a L'Oréal Launch
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L'Oréal Paris and Wavemaker India / Amazon Ads
Emerging Tech Marketing
India – WEB 3.0 Technologies Marketing
The Web 3.0 Technologies Marketing category includes Audio/Voice/Sonic/Spatial/AR/VR/NFT/Metaverse Tech recognizing campaigns that innovatively employ emerging technologies to craft immersive and interactive brand experiences, pushing the boundaries of consumer engagement. This category highlights campaigns that not only capture the imagination of consumers but also deepen their engagement with the brand through cutting-edge technological interactions.
SIWO:Turning speechless India into Playful India
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Mondelez India and Wavemaker India
1947% more history
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Britannia Industries and Talented Agency / Britannia Industries
Maa's Message - A Divine AR Intervention
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Hindustan Unilever and Mindshare India
#MyBirthdaySong a Personalized AI Symphony
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Mondelez India Foods Pvt. Ltd. and Wavemaker India
Bank of Small Wins
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Britannia Industries Ltd and Talented Agency / Britannia Industries Ltd
E-commerce marketing
India – Integrated Ecommerce Innovation & Live Streaming
The Integrated Ecommerce Innovation and Live Streaming category recognizes campaigns that excel in leveraging integrated 360 degrees digital strategies including live video content into e-commerce platform to enhance the ecommerce experience, masterfully combine various digital tools and strategies to revolutionize the ecommerce experience, driving substantial business growth and enhancing customer engagement.
HP Omen rose to Rank 3 via full funnel strategy
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HP and NA / Amazon Ads
Engaging Baby Audiences: Baby & Toddler Store
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Himalaya Wellness Company and NA / Amazon Ads
LEGO launches lifted market share by 53% @23X RoI
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LEGO Group and Amazon Ads
Building EV category on Amazon: Achieving 77x ROAS
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Hero MotoCorp Ltd. and NA / Amazon Ads
Noise Buds N1 became a bestseller on Amazon
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Noise and NA / Amazon Ads
E-commerce marketing
India – O2O / New Retail / Innovative & New Tech Sales Channels
The O2O (Online to Offline)/New Retail/Innovative & New Tech Sales Channels category celebrates campaigns that effectively bridge the gap between online and offline worlds, creating seamless consumer experiences that enhance engagement and sales through innovative retail strategies and technologies. This category recognizes the forward-thinking integration of digital and physical retail elements, utilizing new technologies and platforms to revolutionize the shopping experience, driving both online engagement and offline foot traffic.
Reshaping the EV landscape
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Matter EV and Flipkart Ads
Co-creating festive campaigns on Quick Commerce
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Mondelez India Foods Pvt. Ltd. and Wavemaker India
Blinkit Single Mode x Erase Valentine's Day
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Mondelez India Foods Pvt. Ltd. and Wavemaker India
Cadbury Dairy Milk #ThankYouFirstCoach
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Mondelez India Foods Pvt. Ltd. and Wavemaker India
“Kit to Kat” - Valentine’s Day
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Nestle India and Zenith Media
Creative
India – Customer (CX) / User Experience (UX) & Design
The Customer Experience (CX)/User Experience (UX) & Design category celebrates campaigns that excel in creating superior customer and user experiences through innovative and thoughtful design, significantly enhancing user satisfaction and engagement.
Ultimate Gaming SetUp: A Multi-Brand Succes Story
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Intel and Amazon Ads
Personalizing Celebrations with AI #MyBirthdaySong
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Mondelez India Foods Pvt. Ltd. and Wavemaker India
Cadbury Silk Story of Us
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Mondelez India Foods Pvt. Ltd. and Wavemaker India
Bank of Small Wins
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Britannia Industries Ltd and Talented Agency / Britannia Industries Ltd
Zoya’s Immersive Microsite for ‘Beyond' Collection
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Pulp Strategy Communications and Pulp Strategy Communications
Creative
India – Personalization
The Personalization category recognizes campaigns that achieve excellence in delivering highly customized content to consumers, leveraging data and technology to enhance engagement and drive business results.
Meet AI-SHU - Your New STEM Mentor
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P&G and PG One
Royal Stag: A Billion Films for a Billion Fans
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Pernod Ricard India Private Limited and Wavemaker India
India’s 1st Voice Enabled brand experience on OTT
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Google Search and EssenceMediacom
SIWO: Turning Speechless India into Playful India
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Mondelez India Foods Pvt. Ltd. and Wavemaker India
Brand Service Campaign
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Amazon and PivotRoots - A Havas Company
Mumbai Diaries S2
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Amazon and PivotRoots - A Havas Company
Unity in Diversity: Imperial Blue Super Hit Nights
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Pernod Ricard India Private Limited and Wavemaker India
Creative
India – Short or Long Form Video
The Short or Long Form Video category acknowledges campaigns that leverage video content to captivate audiences, utilizing creative storytelling and high production quality to achieve significant engagement and business outcomes. Highlight campaigns that leverage the power of video to convey compelling messages, drive consumer engagement, and enhance brand identity across digital and traditional platforms.
Meet AI-SHU - Your New STEM Mentor
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P&G and PG One
Google Search - Dhoondege Toh Milega
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Google India and Toaster India
HP Spectre – India's 1st AI Enhanced Laptop
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HP and Mullenlowe Lintas Group, India
How Cadbury 5 Star 'Erased' Valentine's day
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Mondelez India Foods Pvt. Ltd. and Wavemaker India
Thums Up Toofani Biryani Hunt on Disney+ Hotstar
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The Coca Cola Company and Disney+ Hotstar CreativeWorks / Disney+ Hotstar
Jeevansathi presents Saath By Chance
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Jeevansathi.com and Viacom18 Media Pvt Ltd
Castrol MAGNATEC - The Bombay Journey
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Castrol India and Mindshare India
AI Marketing
India – AI-Powered Audience Engagement
The AI-Powered Audience Engagement category celebrates marketing campaigns that utilize artificial intelligence to significantly enhance audience engagement. This award recognizes efforts that employ AI technologies to analyze behaviors, predict preferences, automate interactions, and personalize communications at scale. It showcases how AI can be a critical tool in understanding and connecting with audiences more deeply and effectively, leading to increased engagement, satisfaction, and loyalty.
#Riseupfrombeingfriendzoned with Pepsi
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PepsiCo India Holdings Pvt Ltd. and Spark Foundry (Publicis Media)
Personalizing Celebrations with AI #MyBirthdaySong
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Mondelez India Foods Pvt. Ltd. and Wavemaker India
Bank of Small Wins
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Britannia Industries Ltd and Talented Agency / Britannia Industries Ltd
Join The Copverse - Prime Video's AI adventure
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Amazon Prime Video and Interactive Avenues
Coca-Cola AI Dall-E collab -Diwali/Christmas
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Coca-Cola India and EssenceMediacom
AI Marketing
India – Innovative Use of AI in Advertising
The category Innovative Use of AI in Advertising, recognizes campaigns that innovatively integrate artificial intelligence (AI) to revolutionize advertising strategies, enhancing targeting, personalization, and overall campaign effectiveness using Predictive and/or Generative AI. The campaigns showcasing how AI has been used to transform traditional practices. like New product or Customer offering development like customer servcies to enhance targeting accuracy and personalize experiences in creative ways integrating advertising content and strategies, enhancing the overall consumer experience.
Dark Fantasy - Biting into a million fantasies
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ITC Ltd. and Interactive Avenues
#Riseupfrombeingfriendzoned with Pepsi
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PepsiCo India Holdings Pvt Ltd. and Spark Foundry (Publicis Media)
1947% more history
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Britannia Industries and Talented Agency / Britannia Industries
WORLD DENTIST DAY - DOCTORS OF JOY
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HALEON and LEO BURNETT INDIA
HP's Creative Edge: Leveraging AI to Drive Premium
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HP Accessories and Grey Worldwide
Cadbury Silk Story of Us
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Mondelez India Foods Pvt. Ltd. and Wavemaker India
Half CA enabled 'Full' Income tax return filing
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Amazon miniTV and SoCheers / Amazon miniTV
AI Marketing
India – AI-Driven Creative Excellence
The AI-Driven Creative Excellence category recognizes campaigns that outstandingly integrate artificial intelligence with creative strategies, enhancing advertising effectiveness and delivering innovative marketing solutions. This category celebrates outstanding achievements in the creative use of AI tools—including image and video generation, voice synthesis, multilingual translation, and real-time streaming—to enhance the adaptability and impact of marketing campaigns. Recognizing entries that not only optimize costs but also tailor content dynamically for diverse audiences, this award spotlights pioneers who seamlessly integrate AI to drive engagement and deliver measurable business outcomes.
Cadbury Silk Story of Us
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Mondelez India Foods Pvt. Ltd. and Wavemaker India
Half CA enabled 'Full' Income tax return filing
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Amazon miniTV and SoCheers / Amazon miniTV
Personalizing Celebrations with AI #MyBirthdaySong
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Mondelez India Foods Pvt. Ltd. and Wavemaker India
SIWO: Turning Speechless India into Playful India
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Mondelez India Foods Pvt. Ltd. and Wavemaker India
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Browse Categories
Purpose Driven Marketing
Brand Purpose / Activism
Social Impact Marketing
Diversity & Inclusion
Marketing Impact
Brand Experience
Instant Impact / Promotion
Customer Journey Marketing - Lead Generation / CRM
Product and / or Service Launch
Real Time Marketing
Small Budget, Big Impact
Impact Media
Omnichannel Marketing
Cross Digital Media Marketing
Social Media Marketing
Creator / Influencer / Celebrity Marketing
Gaming, Gamification & E-Sports
Emerging Tech Marketing
Data Insights / Contextual Marketing
Programmatic
Connected TV
WEB 3.0 Technologies Marketing
E-commerce marketing
Integrated Ecommerce Innovation & Live Streaming
O2O / New Retail / Innovative & New Tech Sales Channels
Creative
Customer (CX) / User Experience (UX) & Design
Personalization
Short or Long Form Video
AI Marketing
AI-Powered Audience Engagement
Innovative Use of AI in Advertising
AI-Driven Creative Excellence