• APAC
  • India
  • DACH
  • Thailand
  • Sub-Saharan Africa
Purpose Driven Marketing

Thailand – Brand Purpose / Activism

The Brand Purpose/Activism category recognises campaigns that harness the power of brand platforms to champion social causes or address significant societal issues. This category emphasizes the role of brands in contributing to the greater good, covering a wide range of initiatives from environmental sustainability to social, political, and economic activism. It underscores the importance of leveraging brand influence and reach to make a meaningful impact on society.

Grab Bang-Orn - The Financial Rescuer
Vote for this:
Grab and Grab
The Boxer
Vote for this:
Colgate-Palmolive and Soho Square Bangkok
#WomenWelcome - Inclusive Rides, Empowered Lives
Vote for this:
Grab and Grab
Babi Mild: The Power of Gentle Touch
Vote for this:
Osotspa and Osotspa Public Company
Purpose Driven Marketing

Thailand – Social Impact Marketing

The Social Impact Marketing category honors campaigns that leverage marketing to drive significant social change, focusing on initiatives that contribute to public service, social responsibility, and positive shifts in societal attitudes or behaviours. It recognizes efforts that go beyond conventional marketing to make a meaningful difference in the world.

EGAT The Alien
Vote for this:
The Electricity Generating Authority of Thailand (EGAT) and iProspect
#WomenWelcome - Inclusive Rides, Empowered Lives
Vote for this:
Grab and Grab
Change for Good - A Small Shift Can Make Big Change
Vote for this:
Grab and Spa-Hakuhodo / Grab
Toyota Road Safety
Vote for this:
Toyota Motor Thailand and dentsu X Thailand
Babi Mild: The Power of Gentle Touch
Vote for this:
Osotspa and Osotspa Public Company
Purpose Driven Marketing

Thailand – Diversity  &  Inclusion

The Diversity & Inclusion category recognizes campaigns focused on promoting understanding, reducing inequalities, and elevating underrepresented voices, showcasing the power of marketing in fostering a more inclusive society.

Under My Skin
Vote for this:
Thai Life Insurance and Ogilvy Bangkok
#WomenWelcome - Inclusive Rides, Empowered Lives
Vote for this:
Grab and Grab
Grab Bang-Orn - The Financial Rescuer
Vote for this:
Grab and Grab
Marketing Impact

Thailand – Brand Experience

The Brand Experience category honors campaigns that create immersive, memorable brand interactions, leveraging innovative strategies and technology to foster deep consumer connections and brand loyalty. Campaigns that redefine the interaction between brands and consumers, setting new standards for how brands engage, inspire, and connect with their audiences creating a 360-customer experience.

Meiji Sensation Art
Vote for this:
CP-Meiji and Carat Thailand
Oreo Pokemon Catch 'Em All!
Vote for this:
Mondelez International and Leo Burnett Indonesia
Lancôme's Unlocked GrabAds' O2O Power
Vote for this:
L'Oréal Thailand and GrabAds
Arena Breakout & GrabAds: Blurring game & reality
Vote for this:
Tencent Games, Morefun Studios Games and GrabAds
Marketing Impact

Thailand – Instant Impact / Promotion

The Instant Impact/Promotion category aims to recognize campaigns that not only creatively engage consumers but also drive immediate business results, showcasing the power of promotions in today’s competitive market. Campaigns that deliver business impact/results through creative and effective promotional tactics, driving consumer engagement and sales.

KFC The Social Petition
Vote for this:
Yum Restaurants International (Thailand) Co., LTD and Brilliant & Million Thailand
mCanvas GRAB Mega Food Sale
Vote for this:
Grab and mCanvas Advertising
Lancôme's Unlocked GrabAds' O2O Power
Vote for this:
L'Oréal Thailand and GrabAds
Grab It Fast As Your Heart Desires
Vote for this:
Grab and Spa-Hakuhodo / Grab
Marketing Impact

Thailand – Product and / or Service Launch

The Product and/or Service Launch category celebrates marketing campaigns that have successfully introduced or reintroduced products or services to the market. This category recognizes the crucial role of strategic marketing in making a launch effective, highlights campaigns that have managed to capture consumer interest, generate buzz, and ultimately drive sales and market share growth from the outset.

Heineken Experience Silver 2023
Vote for this:
Thai Asia Pacific Brewery and Carat / Dentsu
Vibe It All Up!
Vote for this:
Green Spot and The&Partnership
Oreo Pokemon Catch 'Em All!
Vote for this:
Mondelez International and Leo Burnett Indonesia
Lancôme's Unlocked GrabAds' O2O Power
Vote for this:
L'Oréal Thailand and GrabAds
KFC The Box x PUB G: Redefining Meal Experiences
Vote for this:
KFC and AnyMind Group (POKKT)
Marketing Impact

Thailand – Small Budget, Big Impact

The Small Budget, Big Impact category recognizes campaigns that achieve significant marketing success with limited financial resources, with a budget from $5k to $25k, highlighting the power of creativity and strategic efficiency.

Have it very very very your way
Vote for this:
Burger (Thailand) Limited and Ogilvy Bangkok
#HPtheOG
Vote for this:
HP Inc and HP Inc
Impact Media

Thailand – Omnichannel Marketing

The Omnichannel Marketing category honors campaigns that achieve a seamless customer experience across multiple channels, showcasing strategic coherence and integration. It celebrates the strategic and tactical prowess of using various media touchpoints including TV, print, radio, outdoor, PR, direct marketing, and digital platforms to craft a coherent brand story that engages consumers at multiple levels of their journey.

"Hello Good Fortune"
Vote for this:
Hong Kong Tourism Board and Carat Thailand
Grabcar Premium - The Ultimate 5 Senses Experience
Vote for this:
Grab and Grab
Hilux Revo MLM
Vote for this:
Toyota Motor Thailand and dentsu X Thailand
Oreo Pokémon Catch ‘Em All!
Vote for this:
Mondelēz International (Thailand) and Wavemaker Thailand
Lancôme's Unlocked GrabAds' O2O Power
Vote for this:
L'Oréal Thailand and GrabAds
Impact Media

Thailand – Cross Digital Media Marketing

The Cross Digital Media Marketing category celebrates campaigns that harness the diversity of digital platforms to create an engaging, integrated, and impactful brand experience, showcasing the power of a comprehensive digital strategy. The category recognizes the importance of a unified digital strategy that spans various applications and devices (minimum of 3), including desktop, mobile, wearables, digital installations etc. Campaigns should emphasize the ability of brands to navigate the complexities of the digital landscape to develop meaningful consumer engagements that drive business impact.

Oreo Pokémon Catch ‘Em All!
Vote for this:
Mondelēz International (Thailand) and Wavemaker Thailand
GrabFood Promantic, Beyond Love is the Discount!
Vote for this:
Grab Thailand and Spa-Hakuhodo / Grab Thailand
Arena Breakout & GrabAds: Blurring game & reality
Vote for this:
Tencent Games, Morefun Studios Games and GrabAds
Let's Celebrate with Central
Vote for this:
Central Department Store and iProspect
Impact Media

Thailand – Social Media Marketing

The Social Media Marketing category is dedicated to recognizing outstanding campaigns that utilize social media platforms to achieve marketing objectives. This category celebrates the strategic use of social networks, messaging apps, and text messaging services to engage audiences, drive sales, enhance brand visibility, and foster meaningful connections with communities or consumers emphasizing strategic engagement and innovative content to drive business results.

Oreo Pokemon Catch 'Em All!
Vote for this:
Mondelez International and Leo Burnett Indonesia
GrabFood Promantic, Beyond Love is the Discount!
Vote for this:
Grab Thailand and Spa-Hakuhodo / Grab Thailand
Arena Breakout & GrabAds: Blurring game & reality
Vote for this:
Tencent Games, Morefun Studios Games and GrabAds
360 Holistic Media Strategy with impact full funne
Vote for this:
PTT Public Company Limited and dentsu X Thailand
Impact Media

Thailand – Creator / Influencer / Celebrity Marketing

The Creator/Influencer/Celebrity Marketing category celebrates campaigns that effectively leverage personalities to enhance brand engagement and achieve marketing objectives through authentic and persuasive collaborations. Campaigns that utilize creators, influencers, or celebrities in a strategic manner to reach and engage target audiences. Showcase creative integration of personalities into the brand narrative, resulting in enhanced consumer interaction and engagement.

NESCAFÉ CLC Espresso Roast: Best Taste Campaign
Vote for this:
Nestlé (Thai) Ltd. and The Leo Burnett Group Thailand
MILO Determination Makes You
Vote for this:
Nestle (Thai) Ltd. and Ogilvy Bangkok
#GrabThumbsUp - Curated by Foodies for Foodies
Vote for this:
Grab and Grab
Impact Media

Thailand – Gaming, Gamification & E-Sports

The Gaming, Gamification & E-Sports category recognizes campaigns that creatively integrate gaming and e-sports to engage audiences and achieve marketing objectives, leveraging interactive and immersive experiences. Campaigns that leverage mainstream gaming applications, gamification in campaigns, or e-sports activities as a significant component of the marketing strategy & how the brand is integrated into the gaming environment is used to engage consumers.

KFC The Box x PUB G: Redefining Meal Experiences
Vote for this:
KFC and AnyMind Group (POKKT)
Arena Breakout & GrabAds: Blurring game & reality
Vote for this:
Tencent Games, Morefun Studios Games and GrabAds
Emerging Tech Marketing

Thailand – Data Insights / Contextual Marketing

The Data Insights/Contextual Marketing category celebrates campaigns that effectively utilize data analytics and technology to deliver personalized marketing experiences. It recognizes the strategic use of customer data, insights, and contextual information to tailor marketing messages and offers that resonate with the individual preferences and behaviors of the target audience. This category underscores the importance of data-driven decision-making in crafting marketing strategies that are not only relevant but also highly engaging and effective in meeting business objectives.

Samsung Galaxy S23
Vote for this:
Thai Samsung Electronics and Starcom Thailand
Tap Into Your Personal Impact Story
Vote for this:
Grab and Grab
GrabFood Mega Sale 'The Greatest Knockout'
Vote for this:
Grab and Spa-Hakuhodo / Grab
E-commerce marketing

Thailand – O2O / New Retail / Innovative & New Tech Sales Channels

The O2O (Online to Offline)/New Retail/Innovative & New Tech Sales Channels category celebrates campaigns that effectively bridge the gap between online and offline worlds, creating seamless consumer experiences that enhance engagement and sales through innovative retail strategies and technologies. This category recognizes the forward-thinking integration of digital and physical retail elements, utilizing new technologies and platforms to revolutionize the shopping experience, driving both online engagement and offline foot traffic.

Let's Celebrate with Central
Vote for this:
Central Department Store and iProspect
Glico's C-Commerce Launch: Month One ROAS Boost fo
Vote for this:
Thai Glico and dentsu X Thailand
Creative

Thailand – Personalization

The Personalization category recognizes campaigns that achieve excellence in delivering highly customized content to consumers, leveraging data and technology to enhance engagement and drive business results.

Tap Into Your Personal Impact Story
Vote for this:
Grab and Grab
Oreo Dunk Your Doubts!
Vote for this:
Mondelēz International (Thailand) and Wavemaker Thailand / Wavemaker x Leo Burnett Indonesia
Creative

Thailand – Short or Long Form Video

The Short or Long Form Video category acknowledges campaigns that leverage video content to captivate audiences, utilizing creative storytelling and high production quality to achieve significant engagement and business outcomes. Highlight campaigns that leverage the power of video to convey compelling messages, drive consumer engagement, and enhance brand identity across digital and traditional platforms.

What the fast!
Vote for this:
Ayudhya Capital Services Company Limited and The Leo Burnett Group Thailand
GrabFood Mega Sale 'The Greatest Knockout'
Vote for this:
Grab and Spa-Hakuhodo / Grab
Grab It Fast As Your Heart Desires
Vote for this:
Grab and Spa-Hakuhodo / Grab
Babi Mild: The Power of Gentle Touch
Vote for this:
Osotspa and Osotspa Public Company
AI Marketing

Thailand – AI-Powered Audience Engagement

The AI-Powered Audience Engagement category celebrates marketing campaigns that utilize artificial intelligence to significantly enhance audience engagement. This award recognizes efforts that employ AI technologies to analyze behaviors, predict preferences, automate interactions, and personalize communications at scale. It showcases how AI can be a critical tool in understanding and connecting with audiences more deeply and effectively, leading to increased engagement, satisfaction, and loyalty.

The Helping Foot
Vote for this:
Ayudhya Capital Auto Lease PCL and dentsu X Thailand
Combating churns with the power of GA4 and PMax
Vote for this:
Big C and Jellyfish
AI Marketing

Thailand – Innovative Use of AI in Advertising

The category Innovative Use of AI in Advertising, recognizes campaigns that innovatively integrate artificial intelligence (AI) to revolutionize advertising strategies, enhancing targeting, personalization, and overall campaign effectiveness using Predictive and/or Generative AI. The campaigns showcasing how AI has been used to transform traditional practices. like New product or Customer offering development like customer servcies to enhance targeting accuracy and personalize experiences in creative ways integrating advertising content and strategies, enhancing the overall consumer experience.

Garnier AI Synthetic Voice Addressable Campaign
Vote for this:
L'Oreal Thailand and Wavemaker Thailand
Lay’s Smiles Your way
Vote for this:
Pepsi Co Thailand and Brilliant & Million Thailand

Purpose Driven Marketing

  • Brand Purpose / Activism
  • Social Impact Marketing
  • Diversity  &  Inclusion

    • Marketing Impact

  • Brand Experience
  • Instant Impact / Promotion
  • Product and / or Service Launch
  • Small Budget, Big Impact

    • Impact Media

  • Omnichannel Marketing
  • Cross Digital Media Marketing
  • Social Media Marketing
  • Creator / Influencer / Celebrity Marketing
  • Gaming, Gamification & E-Sports

    • Emerging Tech Marketing

  • Data Insights / Contextual Marketing

    • E-commerce marketing

  • O2O / New Retail / Innovative & New Tech Sales Channels

    • Creative

  • Personalization
  • Short or Long Form Video

    • AI Marketing

  • AI-Powered Audience Engagement
  • Innovative Use of AI in Advertising