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Purpose Driven Marketing
APAC – Brand Purpose / Activism
The Brand Purpose/Activism category recognises campaigns that harness the power of brand platforms to champion social causes or address significant societal issues. This category emphasizes the role of brands in contributing to the greater good, covering a wide range of initiatives from environmental sustainability to social, political, and economic activism. It underscores the importance of leveraging brand influence and reach to make a meaningful impact on society.
OMO's #DirtDropsBeats: A Symphony of Social Impact
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Unilever and Mindshare Vietnam
Galaxy Tab S9: Saving Tranh Hang Trong Art
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Samsung Vietnam and Leo Burnett Vietnam
Castrol Pragati Ki Paathshaala
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Castrol India and Mindshare India
Always, FairPrice: 50 Years of Purpose
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FairPrice Group and FairPrice Group
How Cadbury 5 Star 'Erased' Valentine's day
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Mondelez India Foods Pvt. Ltd. and Wavemaker India
Kinh Do: One Extra Seat this Tet
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Mondelez Kinh Do Vietnam and Publicis Vietnam
Kiehl's Trash to Art- Connecting with Gen-Z
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L'Oreal and Publicis Media
Kotex fights back period and blood stigmas
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Kimberly Clark and Mindshare Vietnam
Purpose Driven Marketing
APAC – Social Impact Marketing
The Social Impact Marketing category honors campaigns that leverage marketing to drive significant social change, focusing on initiatives that contribute to public service, social responsibility, and positive shifts in societal attitudes or behaviours. It recognizes efforts that go beyond conventional marketing to make a meaningful difference in the world.
Castrol Pragati Ki Paathshaala
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Castrol India and Mindshare India
Uplifted Breadwinners as real winners in Society
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Suntory PepsiCo Vietnam Beverage and Dentsu Creative Vietnam / Zenith/Publicis Media Vietnam
Income Protection: Fallin' Apart
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Income Insurance and BBH Singapore
Mobile Ads Drove Organ Donor Registration in AU
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Australia National Organ and Tissue Authority (OTA) and Make Mate / Digital Turbine Inc.
Supporters Who Listen, Support Better
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Health Promotion Board and Publicis Singapore
"OPEN EYES" ART EXHIBITION
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SAIGON EYE HOSPITAL and 9SOUL
#ItAllStartsWithAName
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Tata Starbucks and Wavemaker India
Purpose Driven Marketing
APAC – Diversity & Inclusion
The Diversity & Inclusion category recognizes campaigns focused on promoting understanding, reducing inequalities, and elevating underrepresented voices, showcasing the power of marketing in fostering a more inclusive society.
Kinh Do: One Extra Seat this Tet
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Mondelez Kinh Do Vietnam and Publicis Vietnam
Dove: Revolutionizing Underarm Skincare for All
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Unilever and Mindshare Philippines
POWERFUL WORDPLAY THAT AWAKE EMPATHY FOR MECHANIC
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SHELL Vietnam and Purpose.Ant / SHELL Vietnam
#ItAllStartsWithAName
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Tata Starbucks and Wavemaker India
#WomenWelcome - Inclusive Rides, Empowered Lives
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Grab and Grab
Inclusive Internet safety literacy for seniors
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Google and Dentsu Creative Vietnam
Marketing Impact
APAC – Brand Experience
The Brand Experience category honors campaigns that create immersive, memorable brand interactions, leveraging innovative strategies and technology to foster deep consumer connections and brand loyalty. Campaigns that redefine the interaction between brands and consumers, setting new standards for how brands engage, inspire, and connect with their audiences creating a 360-customer experience.
SIWO: Turning Speechless India into Playful India
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Mondelez India Foods Pvt. Ltd. and Wavemaker India
P/S turns brushing into a Metaverse journey
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Unilever and Mindshare Vietnam / MullenLowe Mishra Vietnam & Mini World Vietnam
Lancôme's Unlocked GrabAds' O2O Power
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L'Oréal Thailand and GrabAds
McDonald's With Love, McDSG
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McDonald's and Leo Burnett Singapore
Taste the Future with Coca-Cola Creations Y3000
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The Coca-Cola Company and EssenceMediacom China
World's first Ultraman-themed Gaokao experience
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Mars Wrigley and EssenceMediacom China
Icon Meets Icon: How A Single Fry Boosted Business
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Gerbang Alaf Sdn. Bhd. and Leo Burnett Malaysia
Marketing Impact
APAC – Instant Impact / Promotion
The Instant Impact/Promotion category aims to recognize campaigns that not only creatively engage consumers but also drive immediate business results, showcasing the power of promotions in today’s competitive market. Campaigns that deliver business impact/results through creative and effective promotional tactics, driving consumer engagement and sales.
SAMSUNG GALAXY S24 – Galaxy AI is here
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Samsung Vietnam and Starcom Vietnam / Samsung Vietnam
VinFast Vietnam - VF 3 - The 1ST Car Pre-Order on Livestream
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VINFAST VF 3 and Ogilvy Vietnam
Income Travel Insurance: Trapped
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Income Insurance and BBH Singapore
McDonald's The McGriddles Breakfast Drop
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McDonald's Singapore and Leo Burnett Singapore
Heineken - Gong HEI Fatt Choi Campaign
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Heineken and Leo Burnett Malaysia
4th Umpire
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Britannia Industries Limited and Schbang / Britannia
Million miles of wonder experiences
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Vietnam Airlines and Digital Marketing Department - Vietnam Airlines / Vietnam Airlines
Marketing Impact
APAC – Customer Journey Marketing - Lead Generation / CRM
The Customer Journey Marketing - Lead Generation/CRM Category is tailored for campaigns that have significantly enhanced the business by strategically leveraging marketing technology to nurture customer relationships and generate leads. Campaigns that have seamlessly integrated technology to map out and improve the customer journey, driving sales, loyalty, and retention.
Ultimate Gaming SetUp: A Multi-Brand Succes Story
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Intel and Amazon Ads
How ABBOTT Boosted Lifetime Value with Insights
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Abbott Vietnam and Abbott Vietnam
SIWO: Turning Speechless India into Playful India
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Mondelez India Foods Pvt. Ltd. and Wavemaker India
A surprise for 8 Billion People - #MyBirthdaySong
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Mondelez India Foods Pvt. Ltd. and Wavemaker India
ROCKSTAR BRO-CODE
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Suntory PepsiCo Vietnam Beverage and Zenith / Publicis Media / Publicis Media
Samsung Unites CRM and Media Drove Sales Growth
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Samsung Electronics Singapore and Starcom Media / Digitas Singapore
Marketing Impact
APAC – Product and / or Service Launch
The Product and/or Service Launch category celebrates marketing campaigns that have successfully introduced or reintroduced products or services to the market. This category recognizes the crucial role of strategic marketing in making a launch effective, highlights campaigns that have managed to capture consumer interest, generate buzz, and ultimately drive sales and market share growth from the outset.
VPBANK APPLE PAY: Pay in a beat win all segments
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VPBANK and Saatchi & Saatchi Vietnam
Every cricket enthusiast will play on Dream11
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Sporta Technologies Private Limited and Wavemaker India
Hoegaarden Presents: First Spring
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AB InBev and Starcom China
McDonald's The McGriddles Breakfast Drop
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McDonald's Singapore and Leo Burnett Singapore
Enter Your Radiant Girl Era by Dove Deodorants
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Unilever and Mindshare Philippines
The Super Safety Briefing
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Income Insurance and BBH Singapore
Singtel Live From the Underground
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Singtel and Leo Burnett Singapore
Marketing Impact
APAC – Real Time Marketing
The Real Time Marketing category celebrates campaigns that excel in leveraging current data and trends for timely and relevant marketing executions, demonstrating agility and strategic innovation. Campaigns are designed to leverage up-to-the-minute data and trends to deliver content that resonates with the current moment. It recognizes the agility and creativity of brands in using real-time information to craft marketing messages that are highly relevant, engaging, and effective in achieving business objectives.
Ghar Ek Mauka Ek
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Ultratech Cement Ltd and Mindshare India
Heineken Silver: Enjoy the Smoothness
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Heineken Vietnam and Leo Burnett Vietnam
How ABBOTT Boosted Lifetime Value with Insights
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Abbott Vietnam and Abbott Vietnam
GrabFood Promantic, Beyond Love is the Discount!
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Grab Thailand and Spa-Hakuhodo / Grab Thailand
Dynamic Freshness: Surf's Weather-Tuned
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Unilever and Mindshare Vietnam
How Cadbury 5 Star 'Erased' Valentine's day
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Mondelez India Foods Pvt. Ltd. and Wavemaker India
Asking China to Slow Down and Taste the Sweetness
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The Coca-Cola Company and EssenceMediacom China
Marketing Impact
APAC – Small Budget, Big Impact
The Small Budget, Big Impact category recognizes campaigns that achieve significant marketing success with limited financial resources, with a budget from $5k to $25k, highlighting the power of creativity and strategic efficiency.
National Library Board (NLB) - Playbrary
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National Library Board and LePub APAC
Grab - Outserve micro solopreneur in 4.0 era
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Grab Vietnam and Grab Vietnam
Cookie in a Cookieless world
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Mondelez International and Leo Burnett Indonesia
Play The Dew
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PepsiCo Philippines and BBDO Guerrero
How Dove Dermacare Leveraged Facebook
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Unilever and Mindshare Philippines
Grab’s ‘Find Me Here’ Benches
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Grab Vietnam and Grab Vietnam
Motherhood journey a bit easier with Grab
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Grab Vietnam and Grab Vietnam
Impact Media
APAC – Omnichannel Marketing
The Omnichannel Marketing category honors campaigns that achieve a seamless customer experience across multiple channels, showcasing strategic coherence and integration. It celebrates the strategic and tactical prowess of using various media touchpoints including TV, print, radio, outdoor, PR, direct marketing, and digital platforms to craft a coherent brand story that engages consumers at multiple levels of their journey.
SIWO: Turning Speechless India into Playful India
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Mondelez India Foods Pvt. Ltd. and Wavemaker India
Icon Meets Icon: How A Single Fry Boosted Business
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Gerbang Alaf Sdn. Bhd. and Leo Burnett Malaysia
Nostalgia & Newness at The Wonderful Grocery Store
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The Coca-Cola Company and EssenceMediacom China
A surprise for 8 Billion People - #MyBirthdaySong
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Mondelez India Foods Pvt. Ltd. and Wavemaker India
SAMSUNG GALAXY Z5 – Join the Flip Side
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Samsung Vietnam and Starcom Vietnam
Maggi: So Much More To Give
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Nestlé Vietnam and Publicis Vietnam
Cadbury Silk Story of Us
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Mondelez India Foods Pvt. Ltd. and Wavemaker India
Impact Media
APAC – Cross Digital Media Marketing
The Cross Digital Media Marketing category celebrates campaigns that harness the diversity of digital platforms to create an engaging, integrated, and impactful brand experience, showcasing the power of a comprehensive digital strategy. The category recognizes the importance of a unified digital strategy that spans various applications and devices (minimum of 3), including desktop, mobile, wearables, digital installations etc. Campaigns should emphasize the ability of brands to navigate the complexities of the digital landscape to develop meaningful consumer engagements that drive business impact.
Arena Breakout & GrabAds: Blurring game & reality
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Tencent Games, Morefun Studios Games and GrabAds
Coca-Cola No Sugar – Diehards Assemble!
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The Coca-Cola Company and EssenceMediacom China
Oreo Pokémon Catch ‘Em All!
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Mondelez International and Wavemaker Indonesia
Huggies Skin Perfect: Growth in a Declining Market
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Kimberly Clark and Mindshare Vietnam / Phibious
Tourism Australia: Come And Say G’day
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Tourism Australia and UM
LAY'S SMILE IS THE NEW YEAR FORTUNE
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Pepsico Food Vietnam Company/ Lay's and Zenith / Publicis Media / Publicis Media
Nescafé: The Surreal Internship
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Nestlé Vietnam/ Nescafé and Publicis Vietnam / Openmind
Impact Media
APAC – Social Media Marketing
The Social Media Marketing category is dedicated to recognizing outstanding campaigns that utilize social media platforms to achieve marketing objectives. This category celebrates the strategic use of social networks, messaging apps, and text messaging services to engage audiences, drive sales, enhance brand visibility, and foster meaningful connections with communities or consumers emphasizing strategic engagement and innovative content to drive business results.
Generations Of Love by Nestle & Wyeth Nutrition
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Nestle (Zone AOA) and Imagic Esolutions
Nescafé: The Surreal Internship
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Nestlé Vietnam/ Nescafé and Publicis Vietnam / Openmind
SIWO: Turning Speechless India into Playful India
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Mondelez India Foods Pvt. Ltd. and Wavemaker India
Music of Forest - From Views to Trees
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Unilever and Mindshare Vietnam
Pepsi Zero Sugar Lime OOH Hijack
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PepsiCo Philippines and BBDO Guerrero
HP SEA OG OF INNOVATION (#HPtheOG)
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HP Inc and HP Inc
1982 Sprite: A Meme Come True
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The Coca-Cola Company and EssenceMediacom China
Impact Media
APAC – Creator / Influencer / Celebrity Marketing
The Creator/Influencer/Celebrity Marketing category celebrates campaigns that effectively leverage personalities to enhance brand engagement and achieve marketing objectives through authentic and persuasive collaborations. Campaigns that utilize creators, influencers, or celebrities in a strategic manner to reach and engage target audiences. Showcase creative integration of personalities into the brand narrative, resulting in enhanced consumer interaction and engagement.
Cadbury Silk Story of Us
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Mondelez India Foods Pvt. Ltd. and Wavemaker India
Red Bull Charge On - From Iconic to Aspiration
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TCP Viet Nam and Mango Digital
Dulux’s Dual IPs & Idols Amid Economic Slowdown
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AkzoNobel and EssenceMediacom China
Kotex fights back period and blood stigmas
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Kimberly Clark and Mindshare Vietnam
TATA Children’s Day Relaunch
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Mars Wrigley and EssenceMediacom China
How Cadbury 5 Star 'Erased' Valentine's day
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Mondelez India Foods Pvt. Ltd. and Wavemaker India
Oreo Bola Mat Bol (Oreo says don't jinx it)
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Mondelez India Foods Pvt. Ltd. and Wavemaker India
Impact Media
APAC – Gaming, Gamification & E-Sports
The Gaming, Gamification & E-Sports category recognizes campaigns that creatively integrate gaming and e-sports to engage audiences and achieve marketing objectives, leveraging interactive and immersive experiences. Campaigns that leverage mainstream gaming applications, gamification in campaigns, or e-sports activities as a significant component of the marketing strategy & how the brand is integrated into the gaming environment is used to engage consumers.
Arena Breakout & GrabAds: Blurring game & reality
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Tencent Games, Morefun Studios Games and GrabAds
Turning Gameplay into Foreplay
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RB & Manon and Mindshare China
National Library Board (NLB) - Playbrary
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National Library Board and LePub APAC
Play The Dew
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PepsiCo Philippines and BBDO Guerrero
Multi-Screen Reality drives dividend for Domex
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Hindustan Unilever and Mindshare India
P/S turns brushing into a Metaverse journey
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Unilever and Mindshare Vietnam / MullenLowe Mishra Vietnam & Mini World Vietnam
Reviving Indonesia's Tourism & Creative Economy
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Magnus Indonesia and Ministry of Tourism and Creative Economy of Republic Indonesia / Magnus Indonesia
Emerging Tech Marketing
APAC – Data Insights / Contextual Marketing
The Data Insights/Contextual Marketing category celebrates campaigns that effectively utilize data analytics and technology to deliver personalized marketing experiences. It recognizes the strategic use of customer data, insights, and contextual information to tailor marketing messages and offers that resonate with the individual preferences and behaviors of the target audience. This category underscores the importance of data-driven decision-making in crafting marketing strategies that are not only relevant but also highly engaging and effective in meeting business objectives.
Attention is the New Currency
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Unilever and Mindshare Philippines
Gravity in the kitchen, Success on FOTILE
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FOTILE and Wavemaker China
Heineken Silver: Enjoy the Smoothness
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Heineken Vietnam and Leo Burnett Vietnam
La Vie’s Journey to Regeneration Partner
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Nestlé/La Vie and WPP OpenMind/Ogilvy
Million miles of wonder experiences
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Vietnam Airlines and Digital Marketing Department - Vietnam Airlines / Vietnam Airlines
LET AI TAKE YOU HOME THIS TẾT
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Suntory PepsiCo Vietnam Beverage and Zenith / Publicis Media / KI Saigon
How ABBOTT Boosted Lifetime Value with Insights
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Abbott Vietnam and Abbott Vietnam
Emerging Tech Marketing
APAC – Programmatic
The Programmatic category is dedicated to improving targeting, efficiency, and effectiveness in digital advertising. This category acknowledges campaigns that leverage programmatic advertising technology for targeted, efficient ad placements, optimizing digital advertising effectiveness and ROI.
The Beast
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Sumsub and Crowd
How ABBOTT Boosted Lifetime Value with Insights
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Abbott Vietnam and Abbott Vietnam
NUMBER 1 - CON BƯỚM XUÂN TÁI SINH
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Tân Hiệp Phát and Ureka Media Vietnam
McDonald’s Connected TV Success Story in Malaysia
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McDonald’s and mediasmart powered by affle
Vaseline: Building Trust in a Data-Driven World
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Unilever and Mindshare Indonesia
JLR omnichannel campaign
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JLR and The Trade Desk
Mother Dairy's 50 Years: Multiscreen Impact
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Mother Dairy Fruits & Vegetable Pvt Ltd and mediasmart powered by affle
Emerging Tech Marketing
APAC – Connected TV
This category celebrates the most effective and innovative campaigns on Connected TV platforms leveraging the unique capabilities such as targeted advertising, interactive content, and integration with other digital platforms creating compelling viewer experiences that drive engagement and measurable business outcomes. Campaigns showcasing strategic use of CTV to reach and engage a specific audience, the creative execution of the campaign with linkage between the creative use of technology and positive business results.
Ahaglow Multi-screen Impact
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Ahaglow and mediasmart powered by affle
Teh Botol Sosro: Impact on Every Screen
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Teh Botol Sosro and mediasmart powered by affle
CROSSING THE "T"s IN CTV
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VIACOM18 MEDIA PVT LTD and GROUPM MEDIA INDIA PVT LTD
Edelweiss Alpine Escape: Screen to Doorstep
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Heineken Malaysia and mediasmart powered by affle
Far EasTone Telecommunications’ CTV campaign
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Far EasTone Telecommunications and The Trade Desk
Emerging Tech Marketing
APAC – WEB 3.0 Technologies Marketing
The Web 3.0 Technologies Marketing category includes Audio/Voice/Sonic/Spatial/AR/VR/NFT/Metaverse Tech recognizing campaigns that innovatively employ emerging technologies to craft immersive and interactive brand experiences, pushing the boundaries of consumer engagement. This category highlights campaigns that not only capture the imagination of consumers but also deepen their engagement with the brand through cutting-edge technological interactions.
#MyBirthdaySong a Personalized AI Symphony
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Mondelez India Foods Pvt. Ltd. and Wavemaker India
Viettel TV360 - A Local Wonder
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Viettel Telecom and Viettel Telecom
STING NEO HUNTING ADVENTURE
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Suntory PepsiCo Vietnam Beverage and Zenith / Publicis Media / Publicis Media
1947% more history
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Britannia Industries and Talented Webco / Britannia Industries
Reviving Indonesia's Tourism & Creative Economy
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Magnus Indonesia and Ministry of Tourism and Creative Economy of Republic Indonesia / Magnus Indonesia
The Comfort Ride
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Unilever and Mindshare Vietnam
E-commerce marketing
APAC – Integrated Ecommerce Innovation & Live Streaming
The Integrated Ecommerce Innovation and Live Streaming category recognizes campaigns that excel in leveraging integrated 360 degrees digital strategies including live video content into e-commerce platform to enhance the ecommerce experience, masterfully combine various digital tools and strategies to revolutionize the ecommerce experience, driving substantial business growth and enhancing customer engagement.
GrabFood Promantic, Beyond Love is the Discount!
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Grab Thailand and Spa-Hakuhodo / Grab Thailand
LEGO launches lifted market share by 53% @23X RoI
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LEGO Group and Amazon Ads
Heineken Silver: Enjoy the Smoothness
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Heineken Vietnam and Leo Burnett Vietnam
1982 Sprite: A Meme Come True
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The Coca-Cola Company and EssenceMediacom China
Abbott Ecom Saga
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Abbott Nutrition Malaysia and Publicis Groupe Malaysia
Generations Of Love by Nestle & Wyeth Nutrition
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Nestle (Zone AOA) and Imagic Esolutions
Kinh Do: One Extra Seat on Tet
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Mondelez Kinh Do Vietnam and Wavemaker Vietnam / Publicis Vietnam
E-commerce marketing
APAC – O2O / New Retail / Innovative & New Tech Sales Channels
The O2O (Online to Offline)/New Retail/Innovative & New Tech Sales Channels category celebrates campaigns that effectively bridge the gap between online and offline worlds, creating seamless consumer experiences that enhance engagement and sales through innovative retail strategies and technologies. This category recognizes the forward-thinking integration of digital and physical retail elements, utilizing new technologies and platforms to revolutionize the shopping experience, driving both online engagement and offline foot traffic.
Chat to Cart: Cream Silk Boosts Sari-Sari Sales
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Unilever and Mindshare Philippines
McDonald’s unlock RMN power with GrabAds
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McDonald's and OMD / GrabAds
ROCKSTAR BRO-CODE
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Suntory PepsiCo Vietnam Beverage and Zenith / Publicis Media / Publicis Media
Skittles Thematic Campaign: Jump into the Rainbow
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Mars Wrigley and EssenceMediacom China
Grab’s ‘Find Me Here’ Benches
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Grab Vietnam and Grab Vietnam
Travel Bravely 2.0 - No one knows Vietnam like Grab
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Grab Vietnam and Grab Vietnam
Creative
APAC – Customer (CX) / User Experience (UX) & Design
The Customer Experience (CX)/User Experience (UX) & Design category celebrates campaigns that excel in creating superior customer and user experiences through innovative and thoughtful design, significantly enhancing user satisfaction and engagement.
Personalizing Celebrations with AI #MyBirthdaySong
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Mondelez India Foods Pvt. Ltd. and Wavemaker India
Grab’s ‘Find Me Here’ Benches
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Grab Vietnam and Grab Vietnam
LET AI TAKE YOU HOME THIS TẾT
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Suntory PepsiCo Vietnam Beverage and Zenith / Publicis Media / KI Saigon
Always, FairPrice: 50 Years of Purpose
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FairPrice Group and FairPrice Group
Hunting the haunting
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The Walt Disney Company and Zenith Taiwan / Digitas Taiwan
Creative
APAC – Personalization
The Personalization category recognizes campaigns that achieve excellence in delivering highly customized content to consumers, leveraging data and technology to enhance engagement and drive business results.
SIWO: Turning Speechless India into Playful India
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Mondelez India Foods Pvt. Ltd. and Wavemaker India
Tap Into Your Personal Impact Story
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Grab and Grab
Oreo Dunk Your Doubts
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Mondelez International and Leo Burnett / Leo Burnett Indonesia X Wavemaker
Tiger: Your Year of Courage Uncaged
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HEINEKEN VIETNAM and LEO BURNETT VIETNAM
Personalizing Celebrations with AI #MyBirthdaySong
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Mondelez India Foods Pvt. Ltd. and Wavemaker India
LAY'S SMILE IS THE NEW YEAR FORTUNE
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Pepsico Food Vietnam Company/Lay's and Zenith / Publicis Media / Publicis Media
Gravity in the kitchen, Success on FOTILE
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FOTILE and Wavemaker China
Creative
APAC – Short or Long Form Video
The Short or Long Form Video category acknowledges campaigns that leverage video content to captivate audiences, utilizing creative storytelling and high production quality to achieve significant engagement and business outcomes. Highlight campaigns that leverage the power of video to convey compelling messages, drive consumer engagement, and enhance brand identity across digital and traditional platforms.
How Cadbury 5 Star 'Erased' Valentine's day
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Mondelez India Foods Pvt. Ltd. and Wavemaker India
Google Search - Dhoondege Toh Milega
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Google India and Toaster India
GOMO TikTok Hijack
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Singtel Telecommunications and Singtel Telecommunications
Tapping into Influence: Dove's Creator2Cart
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Unilever and Mindshare Philippines
Once drink then Grab-Revitalize nightlife economy
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Grab Vietnam and Mindshare Vietnam / Grab Vietnam
Income Travel Insurance: Trapped
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Income Insurance and BBH Singapore / Income Insurance
Cadbury Silk Story of Us
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Mondelez India Foods Pvt. Ltd. and Wavemaker India
AI Marketing
APAC – AI-Powered Audience Engagement
The AI-Powered Audience Engagement category celebrates marketing campaigns that utilize artificial intelligence to significantly enhance audience engagement. This award recognizes efforts that employ AI technologies to analyze behaviors, predict preferences, automate interactions, and personalize communications at scale. It showcases how AI can be a critical tool in understanding and connecting with audiences more deeply and effectively, leading to increased engagement, satisfaction, and loyalty.
Cadbury Silk Story of Us
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Mondelez India Foods Pvt. Ltd. and Wavemaker India
Free Calls to Santa powered by GenerativeAI
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Telstra and OMD Create
La Vie: AI-Powered Growth Beyond Brand Love
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Nestle/La Vie and WPP OpenMind/Ogilvy/BizEyes/BHD/Square Experimental Communication/Unikon/YMT
LAY'S SMILE IS THE NEW YEAR FORTUNE
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Pepsico Food Vietnam Company/Lay's and Zenith / Publicis Media / Publicis Media
Combating churns with the power of GA4 and PMax
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Big C and Jellyfish
Bosch Dish-rupting AI Renovation
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BSH Home Appliances (Vietnam) and Carnival
SIWO: Turning Speechless India into Playful India
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Mondelez India Foods Pvt. Ltd. and Wavemaker India
AI Marketing
APAC – Innovative Use of AI in Advertising
The category Innovative Use of AI in Advertising, recognizes campaigns that innovatively integrate artificial intelligence (AI) to revolutionize advertising strategies, enhancing targeting, personalization, and overall campaign effectiveness using Predictive and/or Generative AI. The campaigns showcasing how AI has been used to transform traditional practices. like New product or Customer offering development like customer servcies to enhance targeting accuracy and personalize experiences in creative ways integrating advertising content and strategies, enhancing the overall consumer experience.
National Library Board (NLB) - Playbrary
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National Library Board and LePub APAC
Personalizing Celebrations with AI #MyBirthdaySong
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Mondelez India Foods Pvt. Ltd. and Wavemaker India
SIWO: Turning Speechless India into Playful India
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Mondelez India Foods Pvt. Ltd. and Wavemaker India
Landing MILO's Endurance Story Thru AI Power
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Nestlé/MILO and OpenMind / Openmind
Cream Silk Unlocks Authentic Influence with AI
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Unilever and Mindshare Philippines
La Vie uses AI in E2E journey to GET users fast
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Nestle/ La Vie and WPP OpenMind/Ogilvy/Unikon/Magenest / La Vie
AI Marketing
APAC – AI-Driven Creative Excellence
The AI-Driven Creative Excellence category recognizes campaigns that outstandingly integrate artificial intelligence with creative strategies, enhancing advertising effectiveness and delivering innovative marketing solutions. This category celebrates outstanding achievements in the creative use of AI tools—including image and video generation, voice synthesis, multilingual translation, and real-time streaming—to enhance the adaptability and impact of marketing campaigns. Recognizing entries that not only optimize costs but also tailor content dynamically for diverse audiences, this award spotlights pioneers who seamlessly integrate AI to drive engagement and deliver measurable business outcomes.
SIWO: Turning Speechless India into Playful India
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Mondelez India Foods Pvt. Ltd. and Wavemaker India
Oreo Lucky Twist
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Mondelez International and Leo Burnett Indonesia
Shell's AI-Driven Campaign to Eco-Mobility
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Shell and EssenceMediacom China
Taste the Future with Coca-Cola Creations Y3000
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The Coca-Cola Company and EssenceMediacom China
Landing MILO's Endurance Story Thru AI Power
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Nestlé and WPP OpenMind
Galaxy Tab S9: Saving Tranh Hang Trong Art
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Samsung Vietnam and Leo Burnett Vietnam
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Browse Categories
Purpose Driven Marketing
Brand Purpose / Activism
Social Impact Marketing
Diversity & Inclusion
Marketing Impact
Brand Experience
Instant Impact / Promotion
Customer Journey Marketing - Lead Generation / CRM
Product and / or Service Launch
Real Time Marketing
Small Budget, Big Impact
Impact Media
Omnichannel Marketing
Cross Digital Media Marketing
Social Media Marketing
Creator / Influencer / Celebrity Marketing
Gaming, Gamification & E-Sports
Emerging Tech Marketing
Data Insights / Contextual Marketing
Programmatic
Connected TV
WEB 3.0 Technologies Marketing
E-commerce marketing
Integrated Ecommerce Innovation & Live Streaming
O2O / New Retail / Innovative & New Tech Sales Channels
Creative
Customer (CX) / User Experience (UX) & Design
Personalization
Short or Long Form Video
AI Marketing
AI-Powered Audience Engagement
Innovative Use of AI in Advertising
AI-Driven Creative Excellence
