• APAC
  • India
  • DACH
  • Thailand
  • Sub-Saharan Africa
Purpose Driven Marketing

DACH – Brand Purpose / Activism

The Brand Purpose/Activism category recognises campaigns that harness the power of brand platforms to champion social causes or address significant societal issues. This category emphasizes the role of brands in contributing to the greater good, covering a wide range of initiatives from environmental sustainability to social, political, and economic activism. It underscores the importance of leveraging brand influence and reach to make a meaningful impact on society.

#ModTheVeg
Vote for this:
Unilever and PHD Germany / MullenLowe UK, The Invaders
Space Trash Signs
Vote for this:
Privateer Space, Inc. and MEDIAPLUS Germany
#MyScarMyStory #HealingTattoos - Choose your story
Vote for this:
Bayer Vital GmbH and EssenceMediacom Germany GmbH
Green Media
Vote for this:
Media Impact and Media Impact
The Miles & More community – together for Togo
Vote for this:
Miles & More GmbH and TRACK GmbH
#ShareWithCare – A message from Ella
Vote for this:
Deutsche Telekom and Mindshare GmbH
Purpose Driven Marketing

DACH – Social Impact Marketing

The Social Impact Marketing category honors campaigns that leverage marketing to drive significant social change, focusing on initiatives that contribute to public service, social responsibility, and positive shifts in societal attitudes or behaviours. It recognizes efforts that go beyond conventional marketing to make a meaningful difference in the world.

#MyScarMyStory #HealingTattoos - Choose your story
Vote for this:
Bayer Vital GmbH and EssenceMediacom Germany GmbH
The Miles & More community – together for Togo
Vote for this:
Miles & More GmbH and TRACK GmbH
Against hate speech 3.0 – Power of a comment
Vote for this:
Deutsche Telekom and Mindshare GmbH
Purpose Driven Marketing

DACH – Diversity  &  Inclusion

The Diversity & Inclusion category recognizes campaigns focused on promoting understanding, reducing inequalities, and elevating underrepresented voices, showcasing the power of marketing in fostering a more inclusive society.

#MyScarMyStory #HealingTattoos - Choose your story
Vote for this:
Bayer Vital GmbH and EssenceMediacom Germany GmbH
Marketing Impact

DACH – Brand Experience

The Brand Experience category honors campaigns that create immersive, memorable brand interactions, leveraging innovative strategies and technology to foster deep consumer connections and brand loyalty. Campaigns that redefine the interaction between brands and consumers, setting new standards for how brands engage, inspire, and connect with their audiences creating a 360-customer experience.

MONOPOLY bei McDonald‘s feat. Slavik Junge
Vote for this:
McDonald's and McDonald's
CUPRA x Padel: Game On!
Vote for this:
CUPRA Deutschland and PHD Germany
ALDImania
Vote for this:
ALDI and PHD Germany
Autopia
Vote for this:
Volkswagen and PHD Germany
#ModTheVeg
Vote for this:
Unilever and PHD Germany / MullenLowe UK, The Invaders
The Music Hero
Vote for this:
CUPRA Deutschland and PHD Germany
Marketing Impact

DACH – Instant Impact / Promotion

The Instant Impact/Promotion category aims to recognize campaigns that not only creatively engage consumers but also drive immediate business results, showcasing the power of promotions in today’s competitive market. Campaigns that deliver business impact/results through creative and effective promotional tactics, driving consumer engagement and sales.

From Gaps to Growth: Geo-Targeting for Alpro
Vote for this:
Danone Deutschland GmbH and WAVEMAKER GmbH
Deutsche Bahn - Infrastructure Mobility Index
Vote for this:
Deutsche Bahn and Carat Deutschland GmbH
Reward Weeks The Ultimate Loyalty Points Promotion
Vote for this:
McDonald's Deutschland LLC and TRACK GmbH
Realtime DCO - McDonald's Hamburger CHF1 at EURO24
Vote for this:
McDonald's Switzerland and OMD Switzerland
Every internet needs a home
Vote for this:
congstar and Mindshare
Get-M-All – The next level Gamification Promo.
Vote for this:
McDonald's Suisse Restaurants and TRACK GmbH
Fueling Loyalty: Esso Pay's Reward-Driven Success
Vote for this:
Exxon and Universal McCann GmbH
Akku Allianz für Deutschland
Vote for this:
Media Impact and Media Impact
Marketing Impact

DACH – Customer Journey Marketing - Lead Generation / CRM

The Customer Journey Marketing - Lead Generation/CRM Category is tailored for campaigns that have significantly enhanced the business by strategically leveraging marketing technology to nurture customer relationships and generate leads. Campaigns that have seamlessly integrated technology to map out and improve the customer journey, driving sales, loyalty, and retention.

Reward Weeks Celebrating Loyalty Redemptions
Vote for this:
McDonald's Deutschland LLC and TRACK GmbH
Fueling Loyalty: Esso Pay's Reward-Driven Success
Vote for this:
Exxon and Universal McCann GmbH
Get-M-All – The MyMcDonald’s Loyalty Game
Vote for this:
McDonald's Suisse Restaurants Sàrl and TRACK GmbH / OMD CH
Marketing Impact

DACH – Product and / or Service Launch

The Product and/or Service Launch category celebrates marketing campaigns that have successfully introduced or reintroduced products or services to the market. This category recognizes the crucial role of strategic marketing in making a launch effective, highlights campaigns that have managed to capture consumer interest, generate buzz, and ultimately drive sales and market share growth from the outset.

Quimbo's precision-powered leap from Rx to OTC
Vote for this:
InfectoPharm Arzneimittel und Consilium GmbH and WAVEMAKER GmbH
Marketing Impact

DACH – Small Budget, Big Impact

The Small Budget, Big Impact category recognizes campaigns that achieve significant marketing success with limited financial resources, with a budget from $5k to $25k, highlighting the power of creativity and strategic efficiency.

Long COVID Mode
Vote for this:
Long COVID Europe and MEDIAPLUS Germany
Impact Media

DACH – Cross Digital Media Marketing

The Cross Digital Media Marketing category celebrates campaigns that harness the diversity of digital platforms to create an engaging, integrated, and impactful brand experience, showcasing the power of a comprehensive digital strategy. The category recognizes the importance of a unified digital strategy that spans various applications and devices (minimum of 3), including desktop, mobile, wearables, digital installations etc. Campaigns should emphasize the ability of brands to navigate the complexities of the digital landscape to develop meaningful consumer engagements that drive business impact.

More German Goes Not
Vote for this:
Ring and OMD Germany / Grabarz & Partner
Crossmedia Data use at its Best
Vote for this:
Deutsche Lufthansa AG and Mindshare
Impact Media

DACH – Social Media Marketing

The Social Media Marketing category is dedicated to recognizing outstanding campaigns that utilize social media platforms to achieve marketing objectives. This category celebrates the strategic use of social networks, messaging apps, and text messaging services to engage audiences, drive sales, enhance brand visibility, and foster meaningful connections with communities or consumers emphasizing strategic engagement and innovative content to drive business results.

Hacking The Outrage: How To Sell Cars Online fast
Vote for this:
Dacia Deutschland and OMD Germany / OMD Create
#ModTheVeg
Vote for this:
Unilever and PHD Germany / MullenLowe UK, The Invaders
IKEA WhatsApp Employer Branding Chatbot
Vote for this:
IKEA Switzerland and dreifive (Switzerland) AG / dreifive Group AG
Impact Media

DACH – Creator / Influencer / Celebrity Marketing

The Creator/Influencer/Celebrity Marketing category celebrates campaigns that effectively leverage personalities to enhance brand engagement and achieve marketing objectives through authentic and persuasive collaborations. Campaigns that utilize creators, influencers, or celebrities in a strategic manner to reach and engage target audiences. Showcase creative integration of personalities into the brand narrative, resulting in enhanced consumer interaction and engagement.

Heide Park Resort takes over Twitch
Vote for this:
Heide Park Soltau GmbH and Wavemaker Germany
Hacking The Outrage: How To Sell Cars Online fast
Vote for this:
Dacia Deutschland and OMD Germany / OMD Create
The Music Hero
Vote for this:
CUPRA Deutschland and PHD Germany
Impact Media

DACH – Gaming, Gamification & E-Sports

The Gaming, Gamification & E-Sports category recognizes campaigns that creatively integrate gaming and e-sports to engage audiences and achieve marketing objectives, leveraging interactive and immersive experiences. Campaigns that leverage mainstream gaming applications, gamification in campaigns, or e-sports activities as a significant component of the marketing strategy & how the brand is integrated into the gaming environment is used to engage consumers.

Long COVID Mode
Vote for this:
Long COVID Europe and MEDIAPLUS Germany
#ModTheVeg
Vote for this:
Unilever and PHD Germany / MullenLowe UK, The Invaders
Autopia
Vote for this:
Volkswagen and PHD Germany
CUPRA x Padel: Game On!
Vote for this:
CUPRA Deutschland and PHD Germany
Get-M-All - The ultimate Feel-Good-Game
Vote for this:
McDonald's Suisse Restaurants Sàrl and TRACK GmbH
Emerging Tech Marketing

DACH – Data Insights / Contextual Marketing

The Data Insights/Contextual Marketing category celebrates campaigns that effectively utilize data analytics and technology to deliver personalized marketing experiences. It recognizes the strategic use of customer data, insights, and contextual information to tailor marketing messages and offers that resonate with the individual preferences and behaviors of the target audience. This category underscores the importance of data-driven decision-making in crafting marketing strategies that are not only relevant but also highly engaging and effective in meeting business objectives.

Realtime DCO - McDonald's Hamburger CHF1 at EURO24
Vote for this:
McDonald's Switzerland and OMD Switzerland
Inflation Targeting
Vote for this:
Motatos GmbH and MEDIAPLUS Germany
Deutsche Bahn - Infrastructure Mobility Index
Vote for this:
Deutsche Bahn and Carat Deutschland GmbH
The Probiotic Pivot: Yakult’s recipe for growth
Vote for this:
Yakult Deutschland GmbH and Wavemaker GmbH
Emerging Tech Marketing

DACH – Programmatic

The Programmatic category is dedicated to improving targeting, efficiency, and effectiveness in digital advertising. This category acknowledges campaigns that leverage programmatic advertising technology for targeted, efficient ad placements, optimizing digital advertising effectiveness and ROI.

Inflation Targeting
Vote for this:
Motatos GmbH and MEDIAPLUS Germany
Emerging Tech Marketing

DACH – Connected TV

This category celebrates the most effective and innovative campaigns on Connected TV platforms leveraging the unique capabilities such as targeted advertising, interactive content, and integration with other digital platforms creating compelling viewer experiences that drive engagement and measurable business outcomes. Campaigns showcasing strategic use of CTV to reach and engage a specific audience, the creative execution of the campaign with linkage between the creative use of technology and positive business results.

Competitors Hate This Trick: Hacking Yourself
Vote for this:
REWE and OMD Germany / AdAlliance, PION3ERS
Arte: Leading Cultural Media on Smart TVs
Vote for this:
Arte and UM / Arte
Emerging Tech Marketing

DACH – WEB 3.0 Technologies Marketing

The Web 3.0 Technologies Marketing category includes Audio/Voice/Sonic/Spatial/AR/VR/NFT/Metaverse Tech recognizing campaigns that innovatively employ emerging technologies to craft immersive and interactive brand experiences, pushing the boundaries of consumer engagement. This category highlights campaigns that not only capture the imagination of consumers but also deepen their engagement with the brand through cutting-edge technological interactions.

ALDImania
Vote for this:
ALDI and PHD Germany
E-commerce marketing

DACH – O2O / New Retail / Innovative & New Tech Sales Channels

The O2O (Online to Offline)/New Retail/Innovative & New Tech Sales Channels category celebrates campaigns that effectively bridge the gap between online and offline worlds, creating seamless consumer experiences that enhance engagement and sales through innovative retail strategies and technologies. This category recognizes the forward-thinking integration of digital and physical retail elements, utilizing new technologies and platforms to revolutionize the shopping experience, driving both online engagement and offline foot traffic.

Realtime DCO - McDonald's Hamburger CHF1 at EURO24
Vote for this:
McDonald's Switzerland and OMD Switzerland
AI Marketing

DACH – AI-Powered Audience Engagement

The AI-Powered Audience Engagement category celebrates marketing campaigns that utilize artificial intelligence to significantly enhance audience engagement. This award recognizes efforts that employ AI technologies to analyze behaviors, predict preferences, automate interactions, and personalize communications at scale. It showcases how AI can be a critical tool in understanding and connecting with audiences more deeply and effectively, leading to increased engagement, satisfaction, and loyalty.

Fastic unlocks AI-insight to drive sales & loyalty
Vote for this:
Fastic and MoEngage
AI Marketing

DACH – Innovative Use of AI in Advertising

The category Innovative Use of AI in Advertising, recognizes campaigns that innovatively integrate artificial intelligence (AI) to revolutionize advertising strategies, enhancing targeting, personalization, and overall campaign effectiveness using Predictive and/or Generative AI. The campaigns showcasing how AI has been used to transform traditional practices. like New product or Customer offering development like customer servcies to enhance targeting accuracy and personalize experiences in creative ways integrating advertising content and strategies, enhancing the overall consumer experience.

EURO 2024 AI Goal Alert: Instant Updates for Fans!
Vote for this:
Telekom Deutschland GmbH and Mindshare GmbH
#ShareWithCare – A message from Ella
Vote for this:
Deutsche Telekom and Mindshare GmbH
Space Trash Signs
Vote for this:
Privateer Space, Inc. and MEDIAPLUS Germany

Purpose Driven Marketing

  • Brand Purpose / Activism
  • Social Impact Marketing
  • Diversity  &  Inclusion

    • Marketing Impact

  • Brand Experience
  • Instant Impact / Promotion
  • Customer Journey Marketing - Lead Generation / CRM
  • Product and / or Service Launch
  • Small Budget, Big Impact

    • Impact Media

  • Cross Digital Media Marketing
  • Social Media Marketing
  • Creator / Influencer / Celebrity Marketing
  • Gaming, Gamification & E-Sports

    • Emerging Tech Marketing

  • Data Insights / Contextual Marketing
  • Programmatic
  • Connected TV
  • WEB 3.0 Technologies Marketing

    • E-commerce marketing

  • O2O / New Retail / Innovative & New Tech Sales Channels

    • AI Marketing

  • AI-Powered Audience Engagement
  • Innovative Use of AI in Advertising