Sandra McDill
Global Head of Content, GSK
Kate Walkom
Global Account Director Coca-Cola, UM
Amy Rodgers
Managing Editor, Research & Rankings, WARC
Chris Babayode
Managing Director EMEA, MMA
This webinar will cover the key findings for this year’s report* with comparisons to previous years.
Followed by a discussion, interpretation and what it all means though the eyes of a brand marketer and an agency.
· Mobile budgets have been impacted by the COVID-19 pandemic and half of the sample are allocating in excess of 25% of their budget to mobile, up from 40% last year. Mobile is the fastest growing medium.
· Mobile video remains the key creative asset with marketers starting to create mobile-specific content to drive engagement
· 94% of marketers see mobile as an effective medium, with three quarters using engagement metrics to measure this effectiveness
*The report is based on a survey of 600 marketing professionals across 26 markets in EMEA carried out in April and May 2020 by WARC, the global authority on marketing effectiveness, for the MMA.
