We know… that if we measure something, we dramatically increase the likelihood we can and will change it. The Advertising Fairness pledge is all about intent. The Advertising Toolkit for AI Fairness 360 is all about understanding and measurement. And leadership is what drives change.”
Marketers need to shift from being creators to being creators and connectors. Influence and collaboration are increasingly important when 40-50% of marketing is not managed by marketing.”
As an industry we need to shift our focus from attention, which is becoming increasingly limited, to capturing attention with intention. Positioning, differentiation and connecting with customers drives growth.”
The MarTech landscape is changing at a faster pace than ever before as digital adoption and tech innovation continue to influence and dynamically shifting customer behavior. Brands today need to understand their customers at an individual level and craft digital experiences that deliver value to across the entire customer journey in order to succeed.
MMA has partnered with GroupM and Amazon Ads to co-author an industry whitepaper for offering a collective view on how the industry should approach the festive season this year and recommendations on winning in the upcoming festive season.
This whitepaper is aimed at helping marketers prepare for the upcoming festive season and will cover the following:
