The Advantage "X" in the Playbook's title signifies the limitless possibilities that await within the ONDC ecosystem and this toolkit is a key resource to help tap into the same as a guide to help with discovery, adoption and business growth.
Challenge: Ensuring Equitable Evaluation of Awards Entries
The evaluation of a campaign or marketing initiative's impact typically relies on engagement metrics or sales figures. However, the lack of standardisation and consistency in these metrics poses a significant challenge. Different clients have their own interpretations of what constitutes "engagement," whether it involves ad click-throughs, website visits, or interactions with influencer content.
Key findings from the MMA’s new State of AI study, reflecting input from senior marketing decision makers at over 100 companies about the application of AI in marketing and customer experience.
We stand at the precipice of a new era, where the intersection of marketing and Artificial Intelligence (AI) is quickly becoming a catalyst for growth and innovation. Recognizing this seismic shift, MMA Global embarked on a pioneering study to chart the landscape of AI application in marketing and CX.
