Brand: Canon

Campaign Name: Mobile Sweepstakes Promotion Campaign for Canon

Company:  Turkcell & Aradiom

Objectives:<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />

§          A mobile sweepstakes campaign designed for buyers of Canon’s range of digital cameras; specifially targeting Canon retailers and resellers.

§          A mobile campaign that is simple and fun for the end-user.

Target Segment:

§          Buyers of Canon digital cameras.

§          Canon retailers and resellers.

Media Channels:

§          Billboards, flyers, pamphlets

Results:

§          The campaign has been highly successful in achieving the participation of a significant number of Canon buyers as well as a majority of Canon retailers and resellers.