Sibojyoti Chatterjee | MMA / Marketing + Media Alliance

Sibojyoti Chatterjee

General Director
KFC Vietnam

Work Experience

Shiv (Sibojyoti Chatterjee) is the General Director of KFC Vietnam and a consumer business leader with over two decades of experience across retail, foodservice, and global brand management. He currently leads KFC Vietnam through one of its most ambitious growth and transformation chapters — scaling the network across new formats, modernising operations with AI and data, and building the digital foundation for the next decade of the brand in Vietnam.

Under his leadership, KFC Vietnam is accelerating network expansion through a multi-format strategy — Traditional restaurants, KFC Lite, bringing the brand closer to customers in both major cities and emerging provinces. At the same time, he has championed a digital-first transformation agenda across the organisation, deploying AI, automation, and data-driven decision-making into commercial, operations, and leadership workflows, positioning KFC Vietnam among the most technology-forward QSR operators in the region.

Prior to KFC Vietnam, Shiv spent more than a decade at Bata Group in senior leadership roles, including Country Manager for Bata Vietnam and Global Brand Manager for Power Footwear. He grew Bata Vietnam’s top-line by 26% and bottom-line by 212% in a single year and drove 73% growth for Power Footwear across Asia Pacific and Africa through a series of landmark global campaigns.

Education & Interestes

Shiv holds an MBA in Finance and Marketing from the Indian Institute of Social Welfare and Business Management (IISWBM) and a Bachelor of Commerce from the University of Calcutta. He has completed the Country Managers College Program at INSEAD Executive Education, and the Digital Transformation certification — covering AI, IoT, Cloud, Blockchain, and Cybersecurity — from the Massachusetts Institute of Technology.

He speaks Bengali, English, Hindi, and Mandarin, and is an active member of the Business Executive Network in Vietnam. Outside of work, Shiv is drawn to sport, travel, emerging technology, and volunteering — interests that keep him grounded, curious, and energised as a leader.