Larissa Ferreira is Creative Operations Manager & Project Lead at Alice Saúde, with 11 years of experience in communications and creative production across consumer, retail, and B2B brands. She built and led Rappi Brasil's in-house marketing operation and drove branding, activation, and e-commerce projects for brands such as Samsung Brazil, Brastemp, Bradesco BBI, Uber for Business, and Braskem, as well as co-branding with HBO MAX and the CBF sponsorship. She holds a bachelor's degree in Advertising from FECAP and is currently pursuing a postgraduate degree in Artificial Intelligence and Innovation at ECA-USP. Today she scales in-house creative operations through AI workflows, processes, and KPIs.
