Thanyachat Auttanukune (Thann) is a senior executive and serial entrepreneur with over 20 years of experience driving regional P&L growth, corporate marketing, and business transformation across Indochina.
Bridging multinational scale with entrepreneurial agility, Thann has a proven track record of capturing market share and modernizing brands. At C.P. Vietnam Corporation, he established the enterprise's modern marketing function and spearheaded its first-ever thematic brand campaign, anchored by the flagship initiative "Tu Trang Trai Den Bep Nha" (From Farm to Family). His broader executive background includes directing cross-border expansion, managing regional P&L operations, and leading digital brand transformations across consumer categories.
As a venture builder, Thann co-founded prominent consumer platforms, including The Coffee House (successfully exited), ZumStart (ZumWhere chain), and EPLC Co., while contributing to regional commerce through two terms on the Board of Management of the Thai Chamber of Commerce and Industry (Vietnam).
Supported by dual Master’s degrees from the Asian Institute of Technology in Management of Technology and Business Analytics & Digital Transformation, Thann combines data-driven insights into ASEAN consumer behavior with hands-on, high-growth execution.
