Agenda | MMA / Marketing + Media Alliance

Agenda

Tuesday, June 30, 2026

1:30 PM – 1:40 PM Standard

Registration

1:45 PM – 2:00 PM Keynote

Opening Remarks

The Marketing + Media Alliance (MMA) is the global, non-profit community of Chief Marketing Officers and senior marketing leaders advancing marketers’ ability to create value.

CEO & BOD, MMA APAC, Global Head of SMARTIES
MMA Asia Pacific
2:00 PM – 2:20 PM Keynote

The CEO's Digital Imperative: Why Marketing is Your Next Growth Engine

A boardroom-level case for why digital transformation is not an IT project but the core growth strategy for Cambodian businesses competing in ASEAN.

2:20 PM – 2:40 PM Keynote

The Mobile Wallet Economy: What Marketers Must Learn from Fintech's Playbook

How Cambodia's remarkably advanced fintech ecosystem holds lessons for every marketer on trust-building, adoption mechanics, and payment data as marketing intelligence.

2:40 PM – 3:00 PM Keynote

Battle of the Super Apps: How Banks and Telcos are Competing for Cambodia's Daily Attention

A high-energy cross-industry debate between banking and telecom leaders competing for the same daily consumer attention through apps, data, and digital ecosystems.

3:00 PM – 3:20 PM Keynote

Social Commerce is Commerce: How Cambodia Shops and What It Means for Brands

Understanding Cambodia's unique commerce reality where Facebook, TikTok, and Khmer24 ARE the marketplace, and how brands can win in social-first selling.

3:20 PM – 3:40 PM Keynote
3:40 PM – 4:00 PM Keynote

Smarties Awards - The Global Marketing Excellence Awards's Launch

Country Director Vietnam, Myanmar and Cambodia & Board Member Vietnam
MMA Global - APAC

Our Partners