Artefact is a global data & AI Consulting firm. Locally, Artefact South Africa was previously known as AdvanceGuidance. They serve B2C enterprises such as Pepkor, Clicks, TFG, and Sanlam with data science expertise. Globally Artefact is a leader in marketing data, it specilises in AI adoption and builds bespoke AI solutions for customer marketing. Whether it is to leverage AI agents in campaign management, predict customer behaviour or build bespoke recommender systems, they collaborate with their clients and build within the client infrastructure to create data assets that serve the client long term.
Sophia is a partner at Artefact, she was previously the Managing Director at AdvanceGuidance. She grew up in Germany and moved to South Africa over ten years ago. She’s a multi-cultural, impact-oriented leader. With a great passion for driving business value through data, she and her team help CMOs craft data solutions that deliver measurable growth in customer lifetime value.
