Deb is an insights leader and currently heads the Qualitative Practice Group for Southeast Asia at Toluna. With over a decade and a half of experience spanning APAC and MEA, he brings deep expertise in qualitative and mixed-methods research, helping global and regional brands unlock growth opportunities through sharp consumer insighting and cultural understanding.

Passionate about AI and technology-driven transformation in qualitative research, Deb has pioneered “Agile@Qual, Qual@Scale Deep Augmented@Qual” approaches that blend human craft with AI that enables depth, agility, and insighting at scale.

As a people-first leader, he is equally committed to shaping the next generation of qual researchers.