Agenda

This session will spotlight how CTV is emerging as a high-growth, high-impact medium - offering the scale of traditional TV with the targeting and measurability of digital.

In today’s attention-starved, content-saturated world, relevance alone won’t win. Customers are bombarded with messages across every channel, and brands have only seconds to make a meaningful connection. Even the most advanced personalization strategies fall flat if they don’t spark emotion, inspire action, and build trust. This discussion explores how integrating creativity + marketing + AI empowers CMOs to build experiences that spark loyalty, drive growth, and make brands unforgettable.

In the competitive consumer market, experimentation is the key to innovation and sustained growth. This session explores how top brands are adopting a test-and-learn mindset to uncover breakthrough strategies. Learn how to structure impactful experiments that yield actionable insights, allowing brands to scale successful approaches and maximize ROI. Discover real-world examples where data-driven experimentation has transformed insights into winning campaigns, keeping brands competitive and relevant.

This presentation discusses advertising engagement trends and audience reactions, also, to provide global trend in media planning & advertising expenditure. It shows up data on ad recognition, recall, and consumer comfort and perception of ads in elevator lobbies and elevators by sharing some case studies proved by marketing researches.