Terah Weese has 13 years of direct client-side experience at Kellogg, currently serving as the Director of Sweet Snacking Insights & Analytics leading a team of Insights professionals who support our sweet snacking growth brands: RX Bar, Pure Organic, Special K Protein Bar and Pastry Crisps, Nutri-Grain, Rice Krispies Treats, and Pop-Tarts.
Prior to this role she served as the Director of Omnichannel Analytics driving a more than $10 MM improvement in ROI on RMN investment in only one year. Previously, the Director of Next Gen Insights leading cross-category methodology and tools improvement and behavioral science. During her Kellogg career she was part of the team that launched of Cheez-It Snap’d (the largest innovation in Kellogg history) and the first-ever Cheez-It Bowl, Special K’s 2-week challenge Effie-winning campaign, the launch of Earn Your Stripes for Frosted Flakes, and Kellogg’s first-ever immediacy campaign “Vote for Carrot” for Apple Jacks.
Terah spent an additional 10 years of her career running her own qualitative research company – Pearl Marketing Research Consulting. Her work in that role spanned pharma clients, universities, durable goods, and other CPG companies. Terah has also served as chairperson for the New Professionals sub-committee of the North Central Chapter of the Insights Association, and as the MI/Detroit Metro Chapter Chairperson for the QRCA, and taught Introduction to Marketing Research at Western Michigan University.
