With 30 years’ experience in the Technology & Media industry, Mascha Driessen is an award-winning, strategic international leader at Microsoft AI. As a member of the Women of Microsoft AI Steering Committee and the Global Executive Sponsor for Career Development at Microsoft Advertising, Mascha is at the forefront of shaping the future of AI talent and leadership. An experienced leader in building businesses at big tech in an environment of constant change, Mascha thrives in Innovation Management—harnessing state-of-the-art technology, especially AI, to positively impact strategies, business models, and monetization. She is a passionate advocate for Generative AI, regularly presenting on stage about the latest developments, trends, and the transformative power of AI for marketers and businesses. Her thought leadership spans topics such as responsible AI, hyper-personalization and inclusion, and the practical application of AI in Marketing for a real human experience. Mascha’s career includes leadership roles at Google, YouTube, and Microsoft, where she has driven innovation and business transformation through technology, with Generative AI at the heart of her advocacy for business transformation. Mascha has been recognized with the prestigious Global OC Award at Google and twice with the Microsoft Circle of Excellence Platinum Award, most recently for Global Top Team. A committed advocate for diversity and inclusion, Mascha contributes to the market through Women in TECH initiatives and is a seasoned speaker at international conferences across four continents. Experienced as a board member of associations and companies. In 2025, she serves on the Jury & Screening Council for the MMA Smarties X Global Awards and as a Jury member for The Drum’s Global Award Festival further cementing her influence in shaping the future of marketing and technology.
