Thursday, July 31, 2025
8:00 AM – 9:00 AM
Open for Registrations
9:05 AM – 9:15 AM
Welcome Speech
9:20 AM – 9:40 AM
Keynote
MMA Global's Think Tank
9:45 AM – 10:05 AM
Keynote
Purpose that Performs: Bridging Brand Values and Business Growth
Can banks balance purpose-driven branding with performance targets? This panel says yes, and shows you how. Join senior marketing leaders from the financial sector as they share how values like trust, inclusion, and sustainability are not just good ethics but smart business. From brand-building to customer loyalty and long-term growth, discover how purpose is fueling a new era of performance in banking.
10:10 AM – 10:30 AM
Keynote
The Battle of E-Wallets: Marketing Strategy in a Saturated Zone
Vietnam's digital payment scene is a fiercely competitive zone, with players like MoMo, ZaloPay, and ShopeePay racing for user dominance. This session dives into the marketing strategies powering the e-wallet surge — from hyperlocal campaigns and QR code adoption to seamless online-offline experiences. Explore how partnerships in retail, F&B, and entertainment fuel growth, and unpack the balance between acquisition cost and lifetime value in one of Southeast Asia’s most crowded digital markets.
10:35 AM – 10:55 AM
Keynote
Optimizing Customer Lifetime Value (CLV) Through Data-Driven Personalization in Banking
Focus: How banks and fintech companies utilize Customer Data Platforms (CDPs) to gather unified customer data, enabling highly personalized marketing strategies.
11:00 AM – 11:35 AM
Panel Discussion
Driving Customer Acquisition in Retail Banking: Performance Marketing Strategies Powered by Data-Driven Insights
How retail banks can effectively leverage data analytics, CDP, and targeted digital performance marketing campaigns to attract and onboard new retail consumers efficiently.
11:40 PM – 11:50 AM
Closing Remarks