Mohitosh Negandhi | MMA / Marketing + Media Alliance

Mohitosh Negandhi

Vice President, Product, Marketing & Regional Business
FreakOut Southeast Asia

Mohitosh Negandhi brings a rare combination of commercial depth and industry influence to the jury — shaped by 15 years of building digital advertising businesses across some of Asia's most dynamic and diverse markets.

As VP of Regional Business, Product and Marketing at FreakOut, he leads a multi-market portfolio spanning programmatic, video, OTT/CTV, and AI-powered advertising, with direct accountability for product development, GTM execution, and P&L across Southeast Asia. The products his team has launched and scaled have collectively generated USD 30M+ in lifetime revenue, reflecting both strategic acuity and a genuine understanding of what resonates with advertisers, agencies, and audiences across the region.

Mohitosh's jury perspective is grounded in the realities of running campaigns, building advertiser trust, and launching new formats in markets where education, localisation, and relationships matter as much as technology. He has experienced the industry from every angle — as a media buyer, performance marketer, business developer, and now a regional product and commercial leader.

Beyond his operational role, Mohitosh is a named Top 25 Mobile Innovator (Digital Confex), a former MMA APAC jury member, and a regular speaker on AI in advertising, CTV adoption, and programmatic strategy. He moderates a LinkedIn community of 12,000+ advertising professionals across Asia and is widely regarded as a thoughtful, candid voice on where digital advertising in the region is headed.

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