Agenda

Representatives from Kantar Media will share a market research that show advertising effectiveness, focusing on message recall, awareness, and customers purchase intention, including CCL Media market share

In today’s fast-evolving advertising ecosystem, elevator media has emerged as a powerful touchpoint, capturing the attention of urban audiences in high-traffic, everyday environments. This expert talk will explore how brands can leverage elevator screens and digital panels to deliver impactful, hyper-targeted messages that resonate with consumers in moments of undivided attention — transforming ordinary spaces into extraordinary marketing opportunities.

This case study reveals how Richy supercharged its media strategy by pairing mass awareness with laser-focused targeting. By placing digital ads in elevators across residential blocks, office buildings, and supermarkets, the brand created repeated exposure at just the right moments. These high-frequency touchpoints proved especially powerful during seasonal campaigns and product launches. The strategy didn’t just increase visibility, it connected offline presence with digital recall. The result? Elevator screens became dynamic micro-moments that nudged consumers toward purchase, proving that smart placement can make all the difference.

This dynamic panel explores how integrating elevator digital media into your Integrated Marketing Communications (IMC) plan can amplify brand reach and drive engagement. Join industry leaders as they discuss strategies, best practices, and real-world examples of using elevator screens to create seamless, multi-channel campaigns that connect with urban audiences in meaningful ways.