While AI is transforming the business landscape, uncertainty often holds leaders back from integrating it effectively. This discussion unpacks the “AI confidence gap” — the tension between desire to adopt and fear of missteps. Hear how forward-thinking organizations are developing AI fluency across all levels, empowering leaders and teams alike to move from cautious curiosity to confident execution.
AI is revolutionizing marketing, but the real magic happens when it’s paired with empathy. This session explores how marketers and leaders can balance innovation and creativity with emotional intelligence, using AI to enhance (not replace) human connection. Discover how to build trust, lead with empathy, and create meaningful engagement in a tech-driven world.
The marketing landscape is evolving fast—and so must our teams. This session dives into the must-have skills for modern marketers, from data fluency to creative storytelling, and explores how to attract, upskill, and retain talent across an ever-evolving industry with creativity at the heart. Learn how leading brands are rethinking capability-building to future-proof their people and stay ahead of change.
The next generation of marketing leaders is being forged in universities, where digital-first thinking is no longer optional, it’s the foundation. But academic innovation only goes so far without real-world input. This session calls on the industry to partner, challenge, and invest in shaping talent that’s ready to lead. Tomorrow’s leaders are in the making stand up, share your experience, and inspire future marketers.
Zeynep Albora
Commercial Operations and Marketing Manager, MENA
MMA Global
E: [email protected]
