Thursday, October 9, 2025
REGISTRATION
Welcoming Remarks
NEXT! in Bridging the AI Confidence Gap: From Hesitation to Implementation
While AI is transforming the business landscape, uncertainty often holds leaders back from integrating it effectively. This discussion unpacks the “AI confidence gap” — the tension between desire to adopt and fear of missteps. Hear how forward-thinking organizations are developing AI fluency across all levels, empowering leaders and teams alike to move from cautious curiosity to confident execution.
NEXT! In Perfect Sync: Where AI Ends and Emotion Begins
AI is revolutionizing marketing, but the real magic happens when it’s paired with empathy. This session explores how marketers and leaders can balance innovation and creativity with emotional intelligence, using AI to enhance (not replace) human connection. Discover how to build trust, lead with empathy, and create meaningful engagement in a tech-driven world.
NEXT! in One Customer, Many Touchpoints: Cracking the Omnichannel Code
COFFEE BREAK
NEXT! in Future-Ready: Building Skills & Talent for Tomorrow’s Marketing Teams
The marketing landscape is evolving fast—and so must our teams. This session dives into the must-have skills for modern marketers, from data fluency to creative storytelling, and explores how to attract, upskill, and retain talent across an ever-evolving industry with creativity at the heart. Learn how leading brands are rethinking capability-building to future-proof their people and stay ahead of change.
NEXT! in “How Universities Are Shaping the Next Generation of Marketing Leaders in a Digital-First World”
The next generation of marketing leaders is being forged in universities, where digital-first thinking is no longer optional, it’s the foundation. But academic innovation only goes so far without real-world input. This session calls on the industry to partner, challenge, and invest in shaping talent that’s ready to lead. Tomorrow’s leaders are in the making stand up, share your experience, and inspire future marketers.
Closing Remarks
Savor & Connect: A Gourmet Networking Lunch Experience
Become an MMA NEXT! Conference Dubai partner today.
Fill out the form below to request more information:
or, contact:
Zeynep Albora
Commercial Operations and Marketing Manager, MENA
MMA Global
E: [email protected]