Taking the position of Chief Marketing Officer at VinFast Vietnam, Tu Uyen inherits the boundless spirit to craft a legacy where VinFast is not only seen as an automotive company but as a source of national pride and global inspiration.

Driven by a profound belief that no dream is too big, Tu Uyen has been striving to fuel her knowledge and experience with a diverse portfolio working in marketing communications from strategy, social engagement, digital innovation to business development namely BAT, MullenLowe Lintas Group, VTI Group, and many others.

That relentless effort and broad horizon of expertise contributed to her first waves at VinFast as a Marketing Manager of the US market to successfully set up a debut for their Viet-grown EVs at one of the largest and most influential technology event - CES. She marched forward with a role of Marketing Director of Asia market, leading the brand penetration in SEA market and setting up local Marketing teams for each branch. 

Her boldness was taken to the next level with the VF 3’s groundbreaking launching campaign, leading to over 27,000 pre-orders in a lightning-fast 66 hours without any test-drive sessions. 

With an unwavering commitment to excellence, she will be a driving force in VinFast’s journey to revolutionize the Vietnamese automotive industry, at the same time championing the rise of a Vietnamese brand on the world stage.