Purpose Driven Marketing

DACH – Brand Purpose / Activism

The Brand Purpose/Activism category recognises campaigns that harness the power of brand platforms to champion social causes or address significant societal issues. This category emphasizes the role of brands in contributing to the greater good, covering a wide range of initiatives from environmental sustainability to social, political, and economic activism. It underscores the importance of leveraging brand influence and reach to make a meaningful impact on society.

Gold Winner

#ShareWithCare – A message from Ella

Deutsche Telekom and Mindshare GmbH for

#ShareWithCare – A message from Ella

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Silver Winner

#MyScarMyStory #HealingTattoos - Choose your story

Bayer Vital GmbH and EssenceMediacom Germany GmbH for

#MyScarMyStory #HealingTattoos - Choose your story

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Purpose Driven Marketing

DACH – Social Impact Marketing

The Social Impact Marketing category honors campaigns that leverage marketing to drive significant social change, focusing on initiatives that contribute to public service, social responsibility, and positive shifts in societal attitudes or behaviours. It recognizes efforts that go beyond conventional marketing to make a meaningful difference in the world.

Gold Winner

Against hate speech 3.0 – Power of a comment

Deutsche Telekom and Mindshare GmbH for

Against hate speech 3.0 – Power of a comment

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Silver Winner

#MyScarMyStory #HealingTattoos - Choose your story

Bayer Vital GmbH and EssenceMediacom Germany GmbH for

#MyScarMyStory #HealingTattoos - Choose your story

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Marketing Impact

DACH – Brand Experience

The Brand Experience category honors campaigns that create immersive, memorable brand interactions, leveraging innovative strategies and technology to foster deep consumer connections and brand loyalty. Campaigns that redefine the interaction between brands and consumers, setting new standards for how brands engage, inspire, and connect with their audiences creating a 360-customer experience.

Gold Winner

CUPRA x Padel: Game On!

CUPRA Deutschland and PHD Germany for

CUPRA x Padel: Game On!

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Silver Winner

MONOPOLY bei McDonald‘s feat. Slavik Junge

McDonald's and McDonald's for

MONOPOLY bei McDonald‘s feat. Slavik Junge

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Bronze Winner

ALDImania

ALDI and PHD Germany for

ALDImania

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Bronze Winner

The Music Hero

CUPRA Deutschland and PHD Germany for

The Music Hero

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Marketing Impact

DACH – Instant Impact / Promotion

The Instant Impact/Promotion category aims to recognize campaigns that not only creatively engage consumers but also drive immediate business results, showcasing the power of promotions in today’s competitive market. Campaigns that deliver business impact/results through creative and effective promotional tactics, driving consumer engagement and sales.

Gold Winner

Deutsche Bahn - Infrastructure Mobility Index

Deutsche Bahn and Carat Deutschland GmbH for

Deutsche Bahn - Infrastructure Mobility Index

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Silver Winner

From Gaps to Growth: Geo-Targeting for Alpro

Danone Deutschland GmbH and WAVEMAKER GmbH for

From Gaps to Growth: Geo-Targeting for Alpro

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Bronze Winner

Reward Weeks The Ultimate Loyalty Points Promotion

McDonald's Deutschland LLC and TRACK GmbH for

Reward Weeks The Ultimate Loyalty Points Promotion

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Bronze Winner

Realtime DCO - McDonald's Hamburger CHF1 at EURO24

McDonald's Switzerland and OMD Switzerland for

Realtime DCO - McDonald's Hamburger CHF1 at EURO24

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Marketing Impact

DACH – Customer Journey Marketing - Lead Generation / CRM

The Customer Journey Marketing - Lead Generation/CRM Category is tailored for campaigns that have significantly enhanced the business by strategically leveraging marketing technology to nurture customer relationships and generate leads. Campaigns that have seamlessly integrated technology to map out and improve the customer journey, driving sales, loyalty, and retention.

Gold Winner

Reward Weeks Celebrating Loyalty Redemptions

McDonald's Deutschland LLC and TRACK GmbH for

Reward Weeks Celebrating Loyalty Redemptions

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Silver Winner

Get-M-All – The MyMcDonald’s Loyalty Game

McDonald's Suisse Restaurants Sàrl and TRACK GmbH / OMD CH for

Get-M-All – The MyMcDonald’s Loyalty Game

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Bronze Winner

Fueling Loyalty: Esso Pay's Reward-Driven Success

Exxon and Universal McCann GmbH for

Fueling Loyalty: Esso Pay's Reward-Driven Success

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Marketing Impact

DACH – Small Budget, Big Impact

The Small Budget, Big Impact category recognizes campaigns that achieve significant marketing success with limited financial resources, with a budget from $5k to $25k, highlighting the power of creativity and strategic efficiency.

Gold Winner

Long COVID Mode

Long COVID Europe and MEDIAPLUS Germany for

Long COVID Mode

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Impact Media

DACH – Cross Digital Media Marketing

The Cross Digital Media Marketing category celebrates campaigns that harness the diversity of digital platforms to create an engaging, integrated, and impactful brand experience, showcasing the power of a comprehensive digital strategy. The category recognizes the importance of a unified digital strategy that spans various applications and devices (minimum of 3), including desktop, mobile, wearables, digital installations etc. Campaigns should emphasize the ability of brands to navigate the complexities of the digital landscape to develop meaningful consumer engagements that drive business impact.

Silver Winner

More German Goes Not

Ring and OMD Germany / Grabarz & Partner for

More German Goes Not

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Impact Media

DACH – Social Media Marketing

The Social Media Marketing category is dedicated to recognizing outstanding campaigns that utilize social media platforms to achieve marketing objectives. This category celebrates the strategic use of social networks, messaging apps, and text messaging services to engage audiences, drive sales, enhance brand visibility, and foster meaningful connections with communities or consumers emphasizing strategic engagement and innovative content to drive business results.

Silver Winner

#ModTheVeg

Unilever and PHD Germany / MullenLowe UK, The Invaders for

#ModTheVeg

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Bronze Winner

IKEA WhatsApp Employer Branding Chatbot

IKEA Switzerland and dreifive (Switzerland) AG / dreifive Group AG for

IKEA WhatsApp Employer Branding Chatbot

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Impact Media

DACH – Creator / Influencer / Celebrity Marketing

The Creator/Influencer/Celebrity Marketing category celebrates campaigns that effectively leverage personalities to enhance brand engagement and achieve marketing objectives through authentic and persuasive collaborations. Campaigns that utilize creators, influencers, or celebrities in a strategic manner to reach and engage target audiences. Showcase creative integration of personalities into the brand narrative, resulting in enhanced consumer interaction and engagement.

Gold Winner

The Music Hero

CUPRA Deutschland and PHD Germany for

The Music Hero

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Silver Winner

Heide Park Resort takes over Twitch

Heide Park Soltau GmbH and Wavemaker Germany for

Heide Park Resort takes over Twitch

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Impact Media

DACH – Gaming, Gamification & E-Sports

The Gaming, Gamification & E-Sports category recognizes campaigns that creatively integrate gaming and e-sports to engage audiences and achieve marketing objectives, leveraging interactive and immersive experiences. Campaigns that leverage mainstream gaming applications, gamification in campaigns, or e-sports activities as a significant component of the marketing strategy & how the brand is integrated into the gaming environment is used to engage consumers.

Gold Winner

Long COVID Mode

Long COVID Europe and MEDIAPLUS Germany for

Long COVID Mode

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Silver Winner

#ModTheVeg

Unilever and PHD Germany / MullenLowe UK, The Invaders for

#ModTheVeg

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Silver Winner

CUPRA x Padel: Game On!

CUPRA Deutschland and PHD Germany for

CUPRA x Padel: Game On!

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Bronze Winner

Autopia

Volkswagen and PHD Germany for

Autopia

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Emerging Tech Marketing

DACH – Data Insights / Contextual Marketing

The Data Insights/Contextual Marketing category celebrates campaigns that effectively utilize data analytics and technology to deliver personalized marketing experiences. It recognizes the strategic use of customer data, insights, and contextual information to tailor marketing messages and offers that resonate with the individual preferences and behaviors of the target audience. This category underscores the importance of data-driven decision-making in crafting marketing strategies that are not only relevant but also highly engaging and effective in meeting business objectives.

Gold Winner

Deutsche Bahn - Infrastructure Mobility Index

Deutsche Bahn and Carat Deutschland GmbH for

Deutsche Bahn - Infrastructure Mobility Index

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Bronze Winner

Inflation Targeting

Motatos GmbH and MEDIAPLUS Germany for

Inflation Targeting

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Emerging Tech Marketing

DACH – Connected TV

This category celebrates the most effective and innovative campaigns on Connected TV platforms leveraging the unique capabilities such as targeted advertising, interactive content, and integration with other digital platforms creating compelling viewer experiences that drive engagement and measurable business outcomes. Campaigns showcasing strategic use of CTV to reach and engage a specific audience, the creative execution of the campaign with linkage between the creative use of technology and positive business results.

Silver Winner

Competitors Hate This Trick: Hacking Yourself

REWE and OMD Germany / AdAlliance, PION3ERS for

Competitors Hate This Trick: Hacking Yourself

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Emerging Tech Marketing

DACH – WEB 3.0 Technologies Marketing

The Web 3.0 Technologies Marketing category includes Audio/Voice/Sonic/Spatial/AR/VR/NFT/Metaverse Tech recognizing campaigns that innovatively employ emerging technologies to craft immersive and interactive brand experiences, pushing the boundaries of consumer engagement. This category highlights campaigns that not only capture the imagination of consumers but also deepen their engagement with the brand through cutting-edge technological interactions.

Silver Winner

ALDImania

ALDI and PHD Germany for

ALDImania

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AI Marketing

DACH – Innovative Use of AI in Advertising

The category Innovative Use of AI in Advertising, recognizes campaigns that innovatively integrate artificial intelligence (AI) to revolutionize advertising strategies, enhancing targeting, personalization, and overall campaign effectiveness using Predictive and/or Generative AI. The campaigns showcasing how AI has been used to transform traditional practices. like New product or Customer offering development like customer servcies to enhance targeting accuracy and personalize experiences in creative ways integrating advertising content and strategies, enhancing the overall consumer experience.

Gold Winner

EURO 2024 AI Goal Alert: Instant Updates for Fans!

Telekom Deutschland GmbH and Mindshare GmbH for

EURO 2024 AI Goal Alert: Instant Updates for Fans!

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Gold Winner

#ShareWithCare – A message from Ella

Deutsche Telekom and Mindshare GmbH for

#ShareWithCare – A message from Ella

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Bronze Winner

Space Trash Signs

Privateer Space, Inc. and MEDIAPLUS Germany for

Space Trash Signs

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2024 Smarties Germany Industry Award Winners

Advertiser of the Year

Deutsche Telekom

Brand of the Year

CUPRA Deutschland

Media Agency of the Year

PHD Germany

Creative Agency of the Year

Serviceplan

Holding Agency of the Year

WPP GERMANY