Adhita is currently responsible for making young Indonesians realize their authentic self-expression. As the Country Marketing Head for Levi Strauss Indonesia, she has progressively brought Levi’s back into the youth culture. Winning the consumer’s heart and understanding the strategic levers of shopper marketing is a strength that she gathered from her experience in working with Levi’s Strauss Indonesia, Coca-Cola in both regional & local roles and Ogilvy; spanning 20 years. She has managed to accelerate the growth of Levi’s brand in Indonesia (and later Dockers), almost entirely relying on digital touch points. Her current passion is in driving online to online and online to offline commerce.

Adhita received her BSc degree in Advertising Management from Scripps School of Journalism, Ohio University and her MSc Degree in Marketing of Technology from The George Washington University.