Alex Sibois is Head of Partnerships and Channels for EMEA and APAC at Semrush, part of Adobe. He leads the development of the region's commercial activity with a focus on Brand visibility strategies, Generative Engine Optimisation (GEO) and AIO, Data stream solutions (DaaS), agency partnerships, and enterprise partner program development.
Alex brings 25 years of experience in B2B technology across Martech, Data management, and Cloud Computing services. In Asia, where he operates from Singapore, he has held senior executive roles at leading companies such as Linkedin or Lotame.
At the MMA CEO CMO Summit Vietnam 2026, Alex will join the panel "New Insight: AI and the Customer Journey, What's Changing, and Who's Ready," discussing how AI is reshaping customer discovery and decision making and what marketers need to do to keep pace.
