Benjamin Schoderer is an award-winning digital marketing and CRM leader with more than 20 years of international experience driving growth through data, personalization, and digital transformation.
As Head of Digital Marketing & CRM at Abbott Diabetes Care Germany, he leads digital acquisition, engagement, and retention initiatives for FreeStyle Libre and its digital health ecosystem. His focus is on creating seamless customer experiences through the combination of analytics, CRM, marketing automation, and agile ways of working.
Prior to Abbott, Benjamin held senior leadership roles at Yum! Brands in Germany and Africa as well as Vodacom (Vodafone) South Africa, leading digital marketing, CRM, media, eCommerce, and customer engagement initiatives across multiple markets.
His work has been recognized through multiple industry awards, including being named IAB Marketer of the Year in South Africa. Benjamin is a frequent speaker at leading industry events including DMEXCO, MMA, and IAB conferences, and regularly serves as a judge for the MMA Smarties and IAB Bookmarks awards at local, regional, and global levels.
