Accomplished, result-driven business executive that delivered repeating successes year-on-year both top and bottom-line at high double-digit growth. A well-known strategist and marketeer in creating and implementing disruptive business, portfolio and brand strategies. Marked career journey with million NR brands creation.

Proven solid foundation in Consumer Marketing, Shopper Marketing, and Trade Marketing over 24 years in multiple competitive FMCG’s categories. Successfully led and developed multiple teams with more than 50 staffs over the last 17 years. Growing many marketing & trade marketing talents and top leaders in Vietnam.

A believer on “Marketing with Purpose, and Sustainable Marketing”. Known as inspiring speaker in driving social impacts amongst Vietnamese young talents and professional platforms. Co-chairman of Mobile Marketing Awards (MMA) Vietnam 2018 – 2020; Chairman of Jury Board of MMA Awards Vietnam 2016-2018; Board Member & Jury Board of MMA APAC 2012 – 2020; Advisory Member of CSR Universal Vietnam 2019; Co-founder & Chairman of Jury Board for Young Marketer Vietnam 2013-2020; Member of Jury of Asia Marketing Effectiveness Awards 2013.

A practitioner of Mindfulness.