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Rex Briggs
MMA AI Subject Matter Expert and Author, “The AI Conundrum”, Marketing + Media Alliance
Caleb Briggs
Co-author, The AI Conundrum
Explains how grounding and vector databases (semantic search and retrieval augmented generation, or RAG) reduce hallucinations, demonstrated with a chatbot built on the book The AI Conundrum, and shows no-code ways to build one. Viewers use Gemini’s computer vision to interpret images and charts and summarize a PDF with Claude. Use cases include summarizing websites and analyzing campaign data with GPT-4, with examples of AI misreading charts and figures.
