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Rex Briggs
MMA AI Subject Matter Expert and Author, “The AI Conundrum”, Marketing + Media Alliance
Caleb Briggs
Co-author, The AI Conundrum
Explains how AI learns by fitting patterns to data with gradient descent and universal approximators, then demonstrates DALL-E image generation, inpainting, and outpainting. Examples such as a wolf-versus-husky classifier that learned to detect snow, one-pixel errors, and prompts like “a baseball player without a bat” show spurious correlations, local minima, and AI’s limited grasp of language. It also covers demographic bias in DALL-E and Midjourney images and a fine-tuning exercise for authentic marketing personas.