Best Practices in Mobile Fraud Mitigation | MMA / Marketing + Media Alliance

Best Practices in Mobile Fraud Mitigation

Oct 27, 2020 Global
Fraud Science Advisor
Emily Bernotas Emily Bernotas Principal Product Manager , Yahoo
Samantha Cohen Samantha Cohen Head of Global Audience Marketing & Media, IBM

Preventing mobile fraud can seem like a futile effort. Fraudsters are constantly evolving and coming up with sophisticated new ways to siphon marketing dollars from acquiring real customers. How should marketers safeguard their apps? This webinar will offer an inside look at how leading companies are combating mobile fraud. Attendees will learn about the types of mobile fraud, how to identify if it’s happening to you and discuss proven real-world tactics to reduce fraud and establish controls to protect your advertising spend.