With over 10 years of experience in Vietnam’s fast-evolving marketing and digital ecosystem, Tung has established himself as a dynamic and versatile marketing leader. His career spans across top-tier media agencies, e-commerce platforms, and global consumer brands, bringing a unique 360° perspective to business growth, brand building, and digital transformation.
Currently leading Digital and Media at Starbucks Vietnam, Tung has been instrumental in shaping strategic marketing plans, executing high-impact IMC campaigns, and driving digital sales through partnerships with major players such as GrabFood, ShopeeFood, Shopee E-commerce, Lazada, and TikTok. Under his leadership, Starbucks Vietnam has won multiple regional awards, maintained its top F&B brand ranking.
Prior to Starbucks, Tung held key roles at Mindshare, Lazada, and Realme, where he successfully built data-first marketing frameworks, launched national campaigns, and delivered outstanding results across markets.
Known for his strategic thinking, data-driven mindset, and collaborative leadership, Tung continues to push the boundaries of innovation in several industries such as FMCG, F&B, and digital commerce space.
