Introduction to Large Language Models (LLMs) | MMA / Marketing + Media Alliance
Decoding AI for Marketers

Introduction to Large Language Models (LLMs)

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Apr 22, 2024 Global
Webinar Sponsor:
Rex Briggs Rex Briggs MMA AI Subject Matter Expert and Author, “The AI Conundrum”, Marketing + Media Alliance
Caleb Briggs Caleb Briggs Co-author, The AI Conundrum

An introduction to what AI does well and where it fails, built around a three-part risk framework: precision required, input control and need for rationale. Examples include adversarial attacks on image recognition, Zillow’s home-pricing losses, AutoGPT and ChaosGPT. Viewers take a self-assessment quiz and use large language models (Claude and ChatGPT) to summarize a transcript and build a study guide with a glossary and quiz.