If your company is an MMA member and you need log-in information, please email [email protected].
Rex Briggs
MMA AI Subject Matter Expert and Author, “The AI Conundrum”, Marketing + Media Alliance
Caleb Briggs
Co-author, The AI Conundrum
An introduction to what AI does well and where it fails, built around a three-part risk framework: precision required, input control and need for rationale. Examples include adversarial attacks on image recognition, Zillow’s home-pricing losses, AutoGPT and ChaosGPT. Viewers take a self-assessment quiz and use large language models (Claude and ChatGPT) to summarize a transcript and build a study guide with a glossary and quiz.