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MMA’s Decoding AI for Marketer Training
MMA Member Exclusive: Foundational training series that gets marketers hands-on with Generative AI, explaining how different systems work and their strengths and weaknesses using real-life examples and practical exercises. The training is based on the MIT Press book, The AI Conundrum, authored by Rex Briggs & Caleb Briggs, presenters of the training.

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    MMA’s Decoding AI for Marketers Training Series
    Watch On-Demand

    5 Days / 1-Hour Lunch & Learn Sessions



    Spend one week getting smart on Generative AI systems. Understand how these systems work as well as their strengths and weaknesses. All attendees will receive a complimentary digital copy of The AI Conundrum and a certificate of completion.

    73 NPS score

    What people said:

    “Really educational. Walked away feeling more confident about my knowledge on how AI works and the watchouts”

    “Rex and Caleb broke the topic down into understandable real-life examples and how we might use AI in our day-to-day marketing work.”

    “I learned a lot and it gave me ideas for how I might be able to apply it to my work.”

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    AI Essentials - A Guide to Understanding and Applying AI for Marketers

    A Guide to understanding and applying AI for marketers, covering key AI concepts and a framework for applying AI effectively and ethically. Based on the Decoding AI for Marketers training and the MIT Press book 'The AI Conundrum'.
    Learn More