A new generation of brands — from fast-growing startups to forward-thinking incumbents — is demonstrating how social and environmental impact can be a…
GenAI technologies are already changing how consumers find and consume information on the Internet. We are at the tip of a fundamental shift in…
Artificial intelligence isn't just a future trend—it's already reshaping consumer behavior at scale. New research from MMA Global and Kantar reveals h…
The MMA Academy Mobile Expert Certificate Program 3. Action – The Ultimate Guide to Interactive Mobile Video Ads Master interactive mobile video …
The MMA Academy Mobile Expert Certificate Program 1. Awareness – The Opportunity and Necessity of Using Mobile Games in Your Media Mix Learn a…
Are you new to MMA Global membership, considering membership, or a longtime member wanting to maximize the value of your membership? Then join…
Today’s sports sponsorships are far from the original logo slap. Sponsorship is now a highly effective channel for growing brands through authentic c…
The MMA Academy Mobile Expert Certificate Program 2. Consideration – Cooperative Moments and the Attention They Harness Explore the power of c…
This webinar will tackle the ongoing debate between brand-building and performance-driven marketing, focusing on the attribution and measurement…
Overview: Leverage AI to streamline persona mapping, content planning, and strategic workflows, enabling faster, data-driven marketing …
As marketing enters a transformative phase with AI agents advancing from copilots to autonomous teams, join MMA Global’s Responsible AI Innovation L…