Agenda

Turkish banks have long been accounted for innovative services and enhanced customer experience. In this discussion, the leading bank executives in Turkey will share insights as how they have accelerated their services for superior customer experience and innovation during these unusal times.

With everything going on in the world today, there has never been a better time for marketers to take a step back and really consider the strength of their growth strategy. That's why the MMA has dived into a new debate series featuring the brilliant marketing minds who authored the four most powerful strategic marketing growth frameworks. Gres Stuart will give an overview about Growth Marketing and different approaches.

As marketing has become a sophisticated balance of art and science, the question of how to optimize the internal marketing organization to deliver increased performance and business growth is more important than ever before. Whether you have a local vs global, matrix vs network organization, this session will bring together marketers and experts to discuss circumstances under which one is better than the other, when to outsource or insource, and the role of culture in optimizing the marketing organization.

To compete and lead in an ever challenging environment, marketers need to be prepared for what the future holds. With multiple channels and tools at their disposal it can be hard for marketers to know what to focus on. This panel will focus on growth marketing strategies on how to boost sales with proven marketing strategy