The International Journal of Mobile Marketing is no longer in publication.
Please find following the archive list from the last two issues.

DOWNLOAD INDIVIDUAL ARTICLES - VOL 8 NO 2

MOBILE BRAND INTERACTION IN SOUTHEAST ASIA: A COMPARATIVE STUDY Kae Ahanonu, Patrick Biggerstaff, Aleks Flacuks, Marc Hatfield, Matt Nahman, Kala Seal, Terry Tram, Kris Woods, Daniel Yerelian
MOBILE MARKETING COMMUNICATIONS IN THE RETAIL ENVIRONMENT: A COMPARISON OF QR CODE USERS AND NON-USERS Jay Sang Ryu
SEGMENTATION, INVOLVEMENT AND THE REACH-ENGAGEMENT RELATIONSHIP: EVIDENCE FROM A QR CODE ADVERTISING CAMPAIGN Paolo Di Betta, Francesco Lucera
MOBILE MEDIA TECHNOLOGY AND POPULAR MOBILE GAMES IN CONTEMPORARY SOCIETY Hyung-Min Kim
CASE STUDY: EMOTIONAL RESPONSE ON MOBILE PLATFORMS WANT TO BE LOVED? GO MOBILE! Eois McRae, Joseph Carrabis, Susan Carrabis, Stephane Hamel
CASE STUDY: HISPANIC USE OF MOBILE DEVICES U.S. HISPANICS GO MOBILE: ADOPTION AND MARKETING ENGAGEMENT TRENDS Mary Beth McCabe
THE IMPACT OF VALUE CREATION PRACTICES ON BRAND TRUST AND LOYALTY IN A SAMSUNG GALAXY ONLINE BRAND COMMUNITY IN IRAN Seyed Alireza Mosavi, Maryam Kenarehfard

DOWNLOAD INDIVIDUAL ARTICLES - VOL 8 NO 1

YOU’VE GOT MOBILE ADS! YOUNG CONSUMERS’ RESPONSES TO MOBILE ADS WITH DIFFERENT TYPES OF INTERACTIVITY Jay (Hyunjae) Yu
SHOP WHILE YOU TALK: DETERMINANTS OF PURCHASE INTENTIONS THROUGH A MOBILE DEVICE Archana Kumar, Avinandan Mukherjee
CHINESE CONSUMERS’ PERCEPTIONS TOWARD SMARTPHONE AND MARKETING COMMUNICATION ON SMARTPHONE Huan Chen, Fang Liu, Tingting Dai
THE EFFECTS OF INTERFACE DESIGN OF HAND-HELD DEVICES ON MOBILE ADVERTISING EFFECTIVENESS AMONG COLLEGE STUDENTS IN CHINA Wenjing Xie, Yunze Zhao, Wenya Xie
UNDERSTANDING THE ORIENTATION OF GEN Y TOWARD MOBILE APPLICATIONS AND IN-APP ADVERTISING IN INDIA Ketaki Bhave, Varsha Jain, Subhadip Roy
A TCPA FOR THE 21ST CENTURY: WHY TCPA LAWSUITS ARE ON THE RISE AND WHAT THE FCC SHOULD DO ABOUT IT Monica Desai, Ryan King, Maria Wolvin, Maxine Martin
2013: THE BREAKOUT YEAR FOR MOBILE MEASUREMENT Brendan O’Kane
USING NEUROMARKETING TO DISCOVER HOW WE REALLY FEEL ABOUT APPS Melody Adhami
BENEFITS OF MOBILE COMMERCE IN THE PAY PARKING INDUSTRY: HOW THE LAUNCH OF THE P$ MOBILE SERVICE HAS CHANGED THE PARKING EXPERIENCE IN MONTRÉAL Brady Murphy
OUT OF THE CLOSETS AND ONTO THE PHONE: USING MOBILE TO FIGHT HOMOPHOBIA AND SUPPORT THE LESBIAN, GAY, BISEXUAL AND TRANSGENDERED COMMUNITY Robin Heisey, Cynthia Roach
MOBILE MARKETING AND THE VALUE OF CUSTOMER ANALYTICS Cameron Dow	Full Issue Only
TEXT MESSAGING EXPANDS MARKETING REACH OF CANADIAN CHARITIES David Farnes