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International Journal of Mobile Marketing
| About the International Journal of Mobile Marketing (IJMM) The award winning MMA International Journal of Mobile Marketing (IJMM) is published twice annually. The journal provides a medium for academics, students, and industry professionals from around the world to share their insights and research on how the mobile channel can be effectively used for marketing. |
 THE LATEST VERSION OF THE IJMM IS NOW RELEASED (June '09, Vol. 4, No 1) |
The IJMM was recognized by the ASAE & the Center for Association Leadership as the winner of the 2007 Gold Circle Awards for Peer Reviewed Journals from an association with revenues of $2 million or less.
The MMA Academic Outreach Committee oversees the publication of the IJMM. The AOC is comprised of volunteers from various MMA member companies and universities.
The Editorial Review Board is comprised of academic industry professionals who peer review articles for the IJMM.
WE ARE GOING DIGITAL
The MMA is happy to introduce a new digital way to purchase and read your International Journal of Mobile Marketing! We are no longer offering print editions of future IJMM editions; however, limited copies of older journals are still available for purchase.
Download an electronic copy today, single articles and full journal downloads are now available. To order back issues of the journal, please contact us at marcom@mmaglobal.com.
PRICING*:
Single article- $8.50 USD
Whole Journal- $75.00 USD
Pricing*: *Prices subject to change without notice. For bulk orders or special requests, contact the MMA at marcom@mmaglobal.com.
"The IJMM is, put simply, the must-have publication for those who are not only planning to launch mobile marketing or advertising campaigns, but for those who want to see success and profits as a result. In an industry where today's news is already old, the IJMM provides analysis and education that is both invaluable and undeniably current."
- Doug Busk, SinglePoint
"International Journal of Mobile Marketing is the only academic journal that contains the latest research in Mobile Marketing. As an industry practitioner, I have found it a must read to follow the latest knowledge and trends. As an author, I have found it an invaluable mechanism to share information with academic and industry luminaries."
- G.D. Ramkumar, Snaptell