Sorry, flash is not available.
Education
Guidelines & Best Practices
Code of Conduct for Mobile Marketing (July 2008)*
Consumer privacy standards when marketing to the mobile phone.
Consumer privacy standards when marketing to the mobile phone.
Code of Conduct for Mobile Marketing (Portuguese) (July 2008)*
Code of Conduct for Mobile Marketing (Spanish) (July 2008)*
U.S. Consumer Best Practices (United States) (December 2009)*
A compilation of accepted industry practices, wireless carrier policies and regulatory guidance
A compilation of accepted industry practices, wireless carrier policies and regulatory guidance
Consumer Best Practices (Portuguese) (March 2009)*
Mobile Advertising Guidelines (September 2009)*
Global mobile advertising formats and best practices for display and messaging.
Mobile Measurement Ad Currency Definitions (November 2008)*
A set of definitions for the measurement of mobile media advertising currency.
A set of definitions for the measurement of mobile media advertising currency.
..........................................................................................................................................................................
Educational Documents
Rich Media Mobile Advertising Whitepaper (March 2010)
Marketing with Ring-Back Tones Whitepaper (March 2010)
An educational white paper on the opportunities for the use of Ring-Back Tone advertising.
An educational white paper on the opportunities for the use of Ring-Back Tone advertising.
An educational white paper on the opportunities for mobile advertising.
Mobile Advertising Overview (Portuguese) (February 2009)*
Mobile Banking Overview (North America) (January 2009)*
An introduction to mobile banking across five primary mobile channels with advantages and disadvantages of each; SMS, Mobile Client Applications, Mobile Internet and two hybrids, WAP Push and Secure SMS.
An introduction to mobile banking across five primary mobile channels with advantages and disadvantages of each; SMS, Mobile Client Applications, Mobile Internet and two hybrids, WAP Push and Secure SMS.
Introduction to Mobile Search (August 2008)*
An educational white paper on the opportunities in mobile search.
Short Code Primer (June 2006)*
An informational guide to short code based marketing campaigns
Introduction to Mobile Coupons (September 2007)*
An introduction to launch and process mobile couponing campaigns efficiently.
Mobile Search Use Cases (August 2007)*
A collection of use cases that demonstrate the functionality and possibilities of mobile search.
Mobile Marketing Sweepstakes & Promotions Guide (July 2007)*
A descriptive guide to extending sweepstakes and promotions to the mobile channel.
Off Portal - An Introduction to the Market Opportunity (June 2007)*
An educational white paper on how the off-portal channel works.
Understanding Mobile Marketing: Technology & Reach (May 2007)*
An educational white paper on creating and executing a mobile campaign.
An educational white paper on the opportunities in mobile search.
Short Code Primer (June 2006)*
An informational guide to short code based marketing campaigns
Introduction to Mobile Coupons (September 2007)*
An introduction to launch and process mobile couponing campaigns efficiently.
Mobile Search Use Cases (August 2007)*
A collection of use cases that demonstrate the functionality and possibilities of mobile search.
Mobile Marketing Sweepstakes & Promotions Guide (July 2007)*
A descriptive guide to extending sweepstakes and promotions to the mobile channel.
Off Portal - An Introduction to the Market Opportunity (June 2007)*
An educational white paper on how the off-portal channel works.
Understanding Mobile Marketing: Technology & Reach (May 2007)*
An educational white paper on creating and executing a mobile campaign.
Glossary
Mobile Marketing Industry Glossary (December 2008)*
A common set of terms and definitions applicable to mobile advertising and marketing.
A common set of terms and definitions applicable to mobile advertising and marketing.
..........................................................................................................................................................................
*To open documents: Left click to open, or right click and "Save As" to save specific file.