Sorry, flash is not available.
Education
Guidelines & Best Practices
Code of Conduct for Mobile Marketing ( v078)*
Consumer privacy standards when marketing to the mobile phone.
Consumer privacy standards when marketing to the mobile phone.
Code of Conduct for Mobile Marketing -Portuguese ( v078)*
Code of Conduct for Mobile Marketing -Spanish ( v078)*
U.S. Consumer Best Practices -United States ( v5.2)*
A compilation of accepted industry practices, wireless carrier policies and regulatory guidance
A compilation of accepted industry practices, wireless carrier policies and regulatory guidance
Consumer Best Practices -Portuguese ( v1.0)*
Mobile Advertising Guidelines ( v4.0)*
Global mobile advertising formats and best practices for display and messaging.
Mobile Measurement Ad Currency Definitions ( v1.0)*
A set of definitions for the measurement of mobile media advertising currency.
A set of definitions for the measurement of mobile media advertising currency.
MMA Wiki Glossary
A common set of terms and definitions applicable to mobile advertising and marketing.
A common set of terms and definitions applicable to mobile advertising and marketing.
..........................................................................................................................................................................
Educational Documents
Expanded Mobile Ad Unit Sizes Whitepaper (June 2010)
An educational white paper on mobile ad unit sizes greater than 300 pixels.
Rich Media Mobile Advertising Whitepaper (March 2010)
An educational white paper on the opportunities for the use of rich media mobile ad units.
Marketing with Ring-Back Tones Whitepaper (March 2010)
An educational white paper on the opportunities for the use of Ring-Back Tone advertising.
An educational white paper on the opportunities for the use of Ring-Back Tone advertising.
An educational white paper on the opportunities for mobile advertising.
Mobile Advertising Overview (Portuguese) (February 2009)*
Mobile Banking Overview (North America) (January 2009)*
An introduction to mobile banking across five primary mobile channels with advantages and disadvantages of each; SMS, Mobile Client Applications, Mobile Internet and two hybrids, WAP Push and Secure SMS.
An introduction to mobile banking across five primary mobile channels with advantages and disadvantages of each; SMS, Mobile Client Applications, Mobile Internet and two hybrids, WAP Push and Secure SMS.
Introduction to Mobile Search (August 2008)*
An educational white paper on the opportunities in mobile search.
Short Code Primer (June 2006)*
An informational guide to short code based marketing campaigns
Introduction to Mobile Coupons (September 2007)*
An introduction to launch and process mobile couponing campaigns efficiently.
Mobile Search Use Cases (August 2007)*
A collection of use cases that demonstrate the functionality and possibilities of mobile search.
Mobile Marketing Sweepstakes & Promotions Guide (July 2007)*
A descriptive guide to extending sweepstakes and promotions to the mobile channel.
Off Portal - An Introduction to the Market Opportunity (June 2007)*
An educational white paper on how the off-portal channel works.
Understanding Mobile Marketing: Technology & Reach (May 2007)*
An educational white paper on creating and executing a mobile campaign.
An educational white paper on the opportunities in mobile search.
Short Code Primer (June 2006)*
An informational guide to short code based marketing campaigns
Introduction to Mobile Coupons (September 2007)*
An introduction to launch and process mobile couponing campaigns efficiently.
Mobile Search Use Cases (August 2007)*
A collection of use cases that demonstrate the functionality and possibilities of mobile search.
Mobile Marketing Sweepstakes & Promotions Guide (July 2007)*
A descriptive guide to extending sweepstakes and promotions to the mobile channel.
Off Portal - An Introduction to the Market Opportunity (June 2007)*
An educational white paper on how the off-portal channel works.
Understanding Mobile Marketing: Technology & Reach (May 2007)*
An educational white paper on creating and executing a mobile campaign.
Glossary
Mobile Marketing Industry Glossary (December 2008)*
A common set of terms and definitions applicable to mobile advertising and marketing.
A common set of terms and definitions applicable to mobile advertising and marketing.
..........................................................................................................................................................................
*To open documents: Left click to open, or right click and "Save As" to save specific file.