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Certification Frequently Asked Questions
What is the MMA Certification Program?
MMA Certification is a test that provides independent confirmation that mobile marketing professionals possess the knowledge of industry procedures, guidelines and best practices needed for the successful implementation of mobile marketing campaigns and programs.
How does Certification benefit the Mobile Marketing Industry?
Certification helps clients and employers confidently identify and retain marketing professionals who have the mobile marketing expertise they’re looking for.
What are the requirements for certification?
- Completed enrollment into the program from the MMA website
- Study of MMA Best practice and guidelines documents located in the Certification Resource Center
- Successful completion and passing score of 86% or higher on the exam.
How much does the exam cost?
The exam costs $399.00. MMA members receive a $50 discount on the exam.
What forms of payment do you accept?
We only accept major credit cards as a method of payment at this time.
Who is eligible to become certified?
Anyone interested in developing or demonstrating their knowledge of Mobile Marketing is eligible to study for and take this e
Do I need to be currently employed in the industry to take this exam, or obtain certification?
No.
Is there a Certification Exam for my region?
The MMA is developing Certification exams for the following regions:
- North America – Live
- Canada – Coming soon (Summer 2010)
- Europe – Coming soon (Late Summer 2010)
- Asia / Pacific – Coming soon (Late Summer 2010)
- Latin America – Coming soon (Late Fall 2010)
I am not living in the United States. Can I still take this exam and become certified?
Yes you can. However at this time the exam curriculum only covers North American terminology, standards, and guidelines.
What does the program include?
- You will gain access to MMA documents which contain information needed to complete the exam. These documents include:
- Code of Conduct for mobile Marketing
- Consumer Best Practices Standards
- Mobile Advertising Guidelines
- Mobile Measurement Ad Currency Definitions
- Mobile Advertising Overview
- Mobile Banking Overview
- Mobile Search Use Cases
- Mobile Marketing Sweepstakes & Promotions Guide
- Off Portal – An Introduction to the Market Opportunity
- Understanding Mobile Marketing: Technology & Reach
- Mobile Marketing Industry Glossary
- Introduction to Mobile Search
- Short Code Primer
- Introduction to Mobile Coupons
Is there training for this exam program?
At this time there is not live training offered for the Certification Program. The MMA is developing training options for those who wish to sign up for courses and tutoring. These training options are conducted by MMA member companies and fees are in addition to the Certification exam fees.
Is course work required to take this exam?
No course work is needed for this exam. This is a self study exam.
When must I take the exam?
Upon signing up for the program, you will have as much time as you need before taking the exam to study the materials.
How long is the exam?
The exam consists of 53 multiple choice questions testing knowledge of all the areas of Mobile Marketing. Once you start the exam, you will have 90 minutes to complete it in its entirety. If you so not finish the exam within 90 minutes, the exam will be graded as failed and you will have to retake the exam to become certified.
What are the requirements to pass the exam?
Students must answer 88% of questions correctly.
What happens if I fail the exam?
If you fail the exam, you will receive an email with instructions on how to retake the exam. If you wish to retake the exam, you will have to pay a $50 fee.
I am having technical issues with the website. What do I do?
Please contact certification@mmaglobal.com if you had any technical issues with the exam.
I cannot access the exam or the resource center. What do I do?
Make sure that you are logged into the main MMA website. Then click on the resource center. You will see a link for the exam on that page. If you have any issues accessing the resource center, send an email to certification@mmaglobal.com.