This breakfast will take a peek into what the future will look like and how the way people live and move is going to change 20 to 25 years from now. Learn how innovations in urbanization, the change in the consumer mindset from ownership to access, and the wealth of data that will be available as a result of the adoption of automation in vehicles and labor will transform how brands connect with consumers.
Hear Waze's Head of Brand Partnerships, West, Joanne Nichols dig deeper into the latest data and tech innovations happening today that are driving these changes and discuss how marketers can leverage mobile and location data to build a stronger relationship with their customers.
Mark Campos, Product Expert at Waze will then facilitate a "Location Lab" to help attendees learn about the nuances behind different types of location signals, how data is sourced, and implications for accuracy across targeting and campaign attribution.
When: Thursday, November 8th at 8:30am
Where: Culina, 300 South Doheny Drive, Los Angeles, CA 90048