Tuesday, June 12, 2018
Opening Remarks
Opening Remarks
Opening Remarks
Opening Remarks
Session 1
Session 1
Banking & Mobile Fintechs - A new type of relationship
Banking & Mobile Fintechs - A new type of relationship
Session 2
Session 2
Mobile Payment Innovation
Mobile Payment Innovation
Session 3
Session 3
Beyond mobile
Beyond mobile
Session 4
Session 4
Conversational Platform
Conversational Platform
The evolution of mobile messaging with the new social (WhatsApp) and conversational (Chatbots) channels
Session 5
Session 5
What neuroscience shows us about mobile advertising - Cognitive Research
What neuroscience shows us about mobile advertising - Cognitive Research
How much time does an ad need to stay on a mobile screen in order to be seen? Do consumers process information differently in mobile compared to desktop? Can marketers boost attention and cognition of their advertising by increasing exposure time? The answers to these questions may surprise you. In this session the MMA, will present new findings from a ground-breaking neuroscience and eye-tracking study that was conducted to address these questions and will discuss its implications in terms of creative and media planning.
Coffee Break
Coffee Break
Session 6
Session 6
Innovation meets Creativity
Innovation meets Creativity
Insights to create video ads for mobile
Session 7
Session 7
Another twist to mobile optimization
Another twist to mobile optimization
Session 8
Session 8
The power of infinite scroll with Feed
The power of infinite scroll with Feed
Session 9
Session 9
Mobile creativity - A must for success
Mobile creativity - A must for success
Session 10
Session 10
New Data Deal
New Data Deal
Session 11
Session 11
Current challenges on Mobile DX Marketing is facing
Current challenges on Mobile DX Marketing is facing
Closing Remarks
Closing Remarks