Marketing organizations are under immense pressure to evolve. As technology accelerates, customer expectations soar, and new competitors emerge, traditional marketing structures often struggle to keep pace. Many CMOs find themselves constrained by legacy systems, siloed teams, and outdated frameworks that limit their ability to deliver growth and agility. The challenge is no longer just about what marketing does, but how it’s organized to deliver business impact.
MMA’s Marketing Org Strategy Think Tank (MOSTT) is a community of marketing experts and professors committed to rethinking the world of the modern marketing organization. We seek to develop unique and actionable knowledge to guide CMOs’ organization design decisions and to assist marketing organizations in competing more effectively. MOSTT seeks to aid Marketers in driving business growth in today’s rapidly-changing environment.
