Tri is an experienced business leader with over 20 years of leadership experience in sales, marketing, and general management across multinational companies in consumer electronics and construction materials. Throughout his career, he has built a strong track record of driving business transformation, accelerating growth, and strengthening market presence across both B2C and B2B businesses.
Tri joined Ariston Group in January 2024 as General Director of Ariston Vietnam, becoming the company’s first Vietnamese country leader. He leads the business with a clear ambition: to reinforce Ariston’s market leading position by driving innovation of sustainable comfort solutions, and adding value to the ecosystem of customer network. Under his leadership, Ariston Vietnam has closed recent financial years with several first-ever business records. Most recently, following Ariston’s acquisition of an 83% stake in Mutosi Group, he was appointed Chair of its Board, driving long-term value for employees, partners, and consumers across Vietnam.
Prior to Ariston, Tri held senior leadership roles at Schneider Electric, BlueScope Lysaght and Samsung where it shaped his fundamentals beyond market facing function which gives him a holistic view of how marketing and commercial teams work together to create lasting value for customers and partners.
Tri holds an MBA from Bolton Business School and a BA in Foreign Economics from Foreign Trade University. He is passionate about sustainable development and social impact, and about building high-performing teams that deliver results together.
At MMA IMPACT Vietnam 2026, Tri brings his perspective of a business leader who has built brands through sales, channel marketing, and who works closely with CMOs to turn strategy into measurable business growth.
