Simon leads Samsung Vietnam’s Mobile business, overseeing strategy, execution and performance across product, sales, marketing, retail and digital commerce, with full P&L responsibility.
With more than two decades of experience in mobile technology and consumer electronics, Simon has held regional and country leadership roles across Southeast Asia.
His leadership experience in Vietnam and Indonesia has shaped his approach to translating global strategy into clear local priorities, grounded in consumer needs and market conditions.
Having lived and worked in Vietnam for over a decade, Simon brings a firsthand understanding of the country’s rapid development and changing consumer aspirations. He draws on that understanding to guide product positioning, marketing and channel decisions that support business growth.
His current focus includes growing Samsung’s premium business, expanding digital commerce and applying AI to improve how teams work and make decisions. He brings a business leader’s perspective on how marketing builds consumer preference and contributes to sales and profitability.
