Gerardo Fernández                     | MMA / Marketing + Media Alliance

Gerardo Fernández                    

Vice President, Marketing and Sales | LATAM            
Nissan

Gerardo Fernandez Aguilar is Vice President of Marketing & Sales at Nissan Latin America, responsible for the strategic alignment of marketing, sales, network development, aftersales, and customer experience across 39 countries in the region.

With over 25 years of experience in the automotive industry, his career spans senior leadership roles at General Motors México and Nissan México before taking on his current regional role. This trajectory has given him a deeply integrated perspective across local market execution and multinational brand strategy at scale, navigating some of the world's most complex and diverse consumer markets.

Consecutively recognized as a Top Chief Marketing Officer by Forbes México in 2025 and 2026, Gerardo brings a results-oriented lens to marketing evaluation. He holds an MBA from EGADE Business School (ITESM) and has served as a jury member at leading marketing competitions.

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