Iñigo De Luis | MMA / Marketing + Media Alliance

Iñigo De Luis

Head of Strategy
Arena Media Spain

I have combined my technical training as Telecommunications Engineer with close to 7 years of experience in the area of Business Development of Elecnor S.A., which allowed me to put into practice my interpersonal skills (mainly creativity, entrepreneurship, commercial and leadership). 
 
Following this, and after being able to fulfill a personal dream and travel as a backpacker through Latin America for six months, I began my master in November 2008 in the IMBA program at IE Business School. There I have been able to expand my knowledge of the different areas of business and to develop my personal skills through specific workshops and, more importantly, trough teamwork.

After one year and a half working at Zinkia Entertaiment as Online Marketing Manager, I started to work in Arena Quantum - Digital Unit of Arena Media, in charge of the digital strategy projects. 

Nowdays I develop the role of Head of Strategy in Arena Media, very focused in New Business proposals, Comms Planning Services for clients and scouting of new Innovation opportunities in communication & marketing.

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