Hanh Tran is the Marketing Manager for the Feminine Care category at Kimberly-Clark Vietnam. In her current role, she leads the Kotex business, driving brand growth through consumer-centric innovation, cultural relevance, and integrated marketing. Her work is focused on empowering women while building meaningful brands that create lasting impact in consumers’ lives.
With more than 10 years of experience in FMCG marketing, Hanh has built iconic brands across the Beauty, Personal Care, and Feminine Care categories. Before joining Kimberly-Clark, she held brand management role at L’Oréal Vietnam, where she developed expertise in premium brand building, innovation, and consumer engagement. Throughout her career, she has successfully led portfolio transformation, product innovation, digital-first growth strategies, and award-winning integrated campaigns.
Passionate about combining creativity with business impact, Hanh believes the future of marketing lies at the intersection of human insight, culture, and technology. She is particularly interested in leveraging AI, digital transformation, and modern creativity to build brands that shape conversations, challenge conventions, and deliver sustainable growth.
