Ayesha Farzana is a senior leader in advertising with nearly two decades of experience shaping some of Bangladesh's most significant brands. As SVP at Grey, she leads the team responsible for the country's largest brand, Telenor Grameenphone, securing its position as the most awarded and loved in the market. Her career, with formative years at Leo Burnett and a strategic detour in banking with Standard Chartered, has given her a holistic understanding of the entire campaign ecosystem.
Her reputation as a meticulous and hands-on judge is underscored by a unique distinction: Ayesha has been the voiceover artist for every winning entry from Bangladesh at major international festivals, including Cannes Lions, Spikes, and D&AD. This deep involvement in the craft informs her own work, which has consistently earned top honors such as a Commward Grand Prix, the IAA Olive Crown's "International Green Campaign of the Year," and the GSMA "Excellence in Sustainability Video Award."
Her critical perspective is well sought after, having served as Jury President for the Digital Marketing Awards and as a Grand Jury member for Commward. As a juror, Ayesha champions work that demonstrates true substance, demanding evidence of genuine business or cultural impact over superficial metrics.
